Ratings and Scheduling: Hail to the Gods

tv echo · April 30, 2019

Ratings: The Fix Dips Without American Idol Lead-In; Resident and Legends Rise
By Matt Webb Mitovich / April 30 2019
https://tvline.com/2019/04/30/the-fix-ratings-season-1-episode-7/

Quote

THE CW | Legends (940K/0.3) improved on last week’s series lows. Arrow (654K/0.2) hit another audience low while steady in the demo.

Edited April 30, 2019 by tv echo

Starfish35 · April 30, 2019

Finals for last night:

Mellowyellow · May 1, 2019

How do they drop so many viewers???

I'm really starting to think Average Joe finds the show as basic as some of us do as well.

I'd like to think the rise in LoT was people tuning in for the Ray centric ep 😍

jay741982 · May 2, 2019

10 hours ago, Mellowyellow said:

How do they drop so many viewers???

I'm really starting to think Average Joe finds the show as basic as some of us do as well.

I'd like to think the rise in LoT was people tuning in for the Ray centric ep 😍

Hope it was For Ray and not the Forced "Natari" ship which Klemmer acts like is not forced and says Epic romance started by a sexually charged(GAG) tie straightening. Hope Nora kicks some Ass to get her Ray Back

SmallScreenDiva · May 2, 2019

They've lost something like 390,000 viewers since the last episode before the hiatus. The last time I saw a drop that big was in Season 4 after Olicity broke up. Now, I know the CW doesn't care but consistently dropping viewers for 3 weeks straight? That's not a good trend.

Mellowyellow · May 2, 2019

Don't the writers get paid regardless?

Good thing Beth locked her deal in before it tanked like the Titanic.

Seems like there is no onus on them to perform as they get paid anyway without needing to deliver so they keep writing trash.

Starfish35 · May 2, 2019

CW Live+7 Ratings for the week of April 15-21 (Top 40 Report)

The Flash - 0.99, 2.727 million.
Supernatural - 0.68, 2.113 million.
Jane the Virgin - 0.58, 1.375 million.
Supergirl - 0.52, 1.699 million.
Legends of Tomorrow - 0.51, 1.566 million.
Riverdale - 0.50, 1.437 million.
Arrow - 0.47, 1.357 million (#718 - Lost Canary).
Roswell NM - 0.43, 1.612 million.
Charmed - 0.41, 1.278 million.
In The Dark - 0.24, 0.986 million.
Dynasty - 0.23, 0.737 million.

Live+SD Ratings for comparison:

The Flash - 0.47, 1.356 million.
Supernatural - 0.35, 1.284 million.
Supergirl - 0.29, 0.995 million.
Legends of Tomorrow - 0.27, 0.978 million.
Roswell NM - 0.24, 0.930 million.
Riverdale - 0.24, 0.799 million.
Jane the Virgin - 0.24, 0.686 million.
Arrow - 0.22, 0.715 million.
Charmed - 0.18, 0.666 million.
In The Dark - 0.17, 0.637 million.
Dynasty- 0.16, 0.551 million.

Links to ratings reports:

*All information from Programming Insider*

ETA: I posted the Live+7 ratings for the weeks of April 1-7 and April 8-14 in the Legends forum. I didn’t post them here since there was no Arrow episodes those weeks, but if you’re interested, here’s the links for the posts:

Edited May 2, 2019 by Starfish35

Mellowyellow · May 2, 2019

That live + 7 number will be interesting. Are people going to bother catching up on the show.

JenMD · May 2, 2019

This viewer's answer is eventually, probably. But I currently have 2 eps sitting on my dvr with no urge to watch them (or really, fastforward through them, because honestly it'll take me about 10 minutes to watch the stuff I care about, if that).

ladylaw99 · May 2, 2019

I'm not surprise the last 3 episodes have been awful. I'm only holding on because of Felicity and for my son Arrow is now background noise while he kickboxing.

quarks · May 3, 2019

On 5/1/2019 at 11:29 PM, Mellowyellow said:

Don't the writers get paid regardless?

Yes and no.

The writers get paid the base episode fee regardless of how many people watch. In Arrow's case, most of the writers are also co-producers and paid some form of production fee or salary.

However, any later earnings - residuals - are based on post views. For Arrow, this would include any North American syndication for any broadcast episode (in this particular case "broadcast" means both actual broadcast TV that you watch with an antenna and cable); international syndication (typically series bundled on a pro-rata basis), DVD/Blu-ray sales (same), streaming (per episode) and any other post views.

(For instance, if a fan/media convention remembers that they are supposed to get permission from the studio before screening an episode/film at a con and in most cases pay the studio for public broadcast.* In practice I can't think of a single convention that has bothered to do this, but I continue to live in hope.)

So post-view revenue is directly tied to sales/viewers. If viewers don't watch an episode later, the writers won't get that revenue.

*For the full episode/film. Playing clips at a con is perfectly fine and covered under fair use.

Starfish35 · May 7, 2019

Last night’s ratings:

And finals:

Edited May 7, 2019 by Starfish35
Adding finals

Starfish35 · May 10, 2019

CW Live+7 Ratings for the week of April 22-28 (Top40 Report)

The Flash - 1.01, 2.835 million.
Supernatural - 0.64, 2.162 million (Season 14 finale).
Jane the Virgin - 0.58, 1.337 million.
Supergirl - 0.54, 1.867 million.
Riverdale - 0.52, 1.415 million.
Legends of Tomorrow - 0.48, 1.478 million.
Arrow - 0.45, 1.340 million (#719 - Spartan).
Roswell NM - 0.42, 1.648 million (Season 1 finale).
Charmed - 0.38, 1.303 million.
In The Dark - 0.26, 1.050 million.
Dynasty - 0.20, 0.679 million.

Live+SD ratings for comparison:

The Flash - 0.55, 1.628 million.
Supernatural - 0.30, 1.304 million.
Supergirl - 0.29, 1.139 million.
Roswell NM - 0.25, 1.027 million.
Legends of Tomorrow - 0.24, 0.854 million.
Riverdale - 0.24, 0.710 million.
Jane the Virgin - 0.21, 0.583 million.
Arrow - 0.20, 0.705 million.
In The Dark - 0.19, 0.747 million.
Charmed - 0.18, 0.711 million.
Dynasty - 0.15, 0.490 million.

Links to ratings reports:

**All information from Programming Insider**

Edited May 10, 2019 by Starfish35
It’s 719, not 419 🤦🏻‍♀️

Mary0360 · May 10, 2019

Wow not even the live plus 7 ratings are anything to write home about.

Mellowyellow · May 10, 2019

The show is rubbish so I can imagine people not bothering to tune in.

I would rather watch Rachel Ray than Dinah and Rene. Felicity clips I see on youtube. I was a HUGE fan of the show.

I can imagine average Joe tuning out and never looking back.

Starfish35 · May 10, 2019

Out of curiosity, I looked at the Live+7 for April 29. The full weekly report won’t be out until next week, but here’s the numbers for #720 - Confessions.

Mellowyellow · May 10, 2019

5 minutes ago, Starfish35 said:

Out of curiosity, I looked at the Live+7 for April 29. The full weekly report won’t be out until next week, but here’s the numbers for #720 - Confessions.

People knew 720 was full of sh@t so they peaced out but they all tuned in to see Ray be cute!

***

Is there a lone figure for just the +7 bit? I want to know if it's live ratings bringing down the Live + 7 figure or both.

Hehe the most interesting thing about this show now is it's falling ratings!

Starfish35 · May 10, 2019

7 minutes ago, Mellowyellow said:

Is there a lone figure for just the +7 bit?

Not totally sure if this is what you mean, but the gains underneath the bolded number is the difference between the Live+7 and the Live+SD. If you go back and click on the Monday ratings links, you can see that for each of the weeks. If you’re interested, I might post a list later today when I get a few minutes.

Edited May 10, 2019 by Starfish35

Mellowyellow · May 10, 2019

31 minutes ago, Starfish35 said:

Not totally sure if this is what you mean, but the gains underneath the bolded number is the difference between the Live+7 and the Live+SD. If you go back and click on the Monday ratings links, you can see that for each of the weeks. If you’re interested, I might post a list later today when I get a few minutes.

Ahh thanks! Yes that's what I mean! The SD threw me off until I realised it meant same day.

Yes please to the list if you have the time!

Starfish35 · May 10, 2019

Updating this from a couple months ago....

Arrow Season Seven Live+7 ratings to date:

#701 - 0.81, 2.348 million.
#702 - 0.74, 2.033 million
#703 - 0.72, 2.038 million.
#704 - 0.70, 1.983 million.
#705 - 0.67, 1.939 million.
#706 - 0.62, 1.812 million.
#707 - 0.73, 2.117 million.
#708 - 0.81, 2.236 million.
#709 - 1.29, 3.462 million.
#710 - 0.69, 2.077 million.
#711 - 0.63, 1.930 million.
#712 - 0.60, 1.688 million.
#713 - 0.63, 1.752 million.
#714 - 0.54, 1.682 million.
#715 - 0.56, 1.647 million.
#716 - 0.53, 1.597 million.
#717 - 0.58, 1.689 million.
#718 - 0.47, 1.357 million.
#719 - 0.45, 1.340 million.
#720 - 0.40, 1.261 million.

Starfish35 · May 10, 2019

7 minutes ago, Mellowyellow said:

Yes please to the list if you have the time!

Sure! It will be later today, but no problem. 😀

Starfish35 · May 11, 2019

12 hours ago, Mellowyellow said:

Yes please to the list if you have the time!

Later than I hoped, but here you go! Gains from Live+SD to Live+7:

#701: +0.919 million viewers (+64%), +0.36 adults 18-49 rating (+79%)
#702: +0.850 million viewers (+72%), +0.33 adults 18-49 rating (+79%)
#703: +0.892 million viewers (+78%), +0.33 adults 18-49 rating (+86%)
#704: +0.906 million viewers (+84%), +0.36 adults 18-49 rating (+107%)
#705: +0.683 million viewers (+54%), +0.28 adults 18-49 rating (+71%)
#706: +0.784 million viewers (+76%), +0.32 adults 18-49 rating (+103%)
#707: +0.806 million viewers (+61%), +0.29 adults 18-49 rating (+64%)
#708: +0.890 million viewers (+66%), +0.35 adults 18-49 rating (+77%)
#709: +0.746 million viewers (+68%), +0.26 adults 18-49 rating (+63%)
#710: +0.858 million viewers (+70%), +0.33 adults 18-49 rating (+92%)
#711: +0.753 million viewers (+64%), +0.27 adults 18-49 rating (+75%)
#712: +0.647 million viewers (+62%), +0.25 adults 18-49 rating (+70%)
#713: +0.663 million viewers (+61%), +0.27 adults 18-49 rating (+75%)
#714: +0.795 million viewers (+90%), +0.30 adults 18-49 rating (+127%)
#715: +0.624 million viewers (+61%), +0.25 adults 18-49 rating (+79%)
#716: +0.601 million viewers (+60%), +0.22 adults 18-49 rating (+75%)
#717: +0.679 million viewers (+67%), +0.29 adults 18-49 rating (+101%)
#718: +0.642 million viewers (+90%), +0.25 adults 18-49 rating (+113%)
#719: +0.635 million viewers (+90%), +0.26 adults 18-49 rating (+131%)
#720: +0.624 million viewers (+98%), +0.22 adults 18-49 rating (+124%)

**All information from Programming Insider**

Soulfire · May 14, 2019

Preliminary --

Fast-Demo-2019-May-13.MON_.png

Starfish35 · May 14, 2019

Final ratings:

shantown · May 14, 2019

2 minutes ago, Starfish35 said:

Final ratings:

Thank you for always pulling together ratings info for us!

Starfish35 · May 14, 2019

Thanks! I’m not the only one though - I just do it if I’m not busy or someone else hasn’t gotten to it yet. 😄

tv echo · May 16, 2019

46 minutes ago, Trisha said:

Arrow is moving to Tuesday at 9pm after The Flash:

This move may bump up Arrow's ratings next season.

Edited May 16, 2019 by tv echo

BkWurm1 · May 16, 2019

7 hours ago, tv echo said:

This move may bump up Arrow's ratings next season.

You are likely right and I am already annoyed by the unjustified claims that will be made that the ratings went up once EBR left. Sigh

Chaser · May 16, 2019

I'm not so sure it will help. They've said before that there isn't much cross viewing between shows outside the crossover.

doesntworkonwood · May 17, 2019

8 hours ago, Chaser said:

I'm not so sure it will help. They've said before that there isn't much cross viewing between shows outside the crossover.

I think that there might be more crossover next year because if Oliver has gone off with the Monitor, presumably a big chunk of the next season will be setting up the cross over.

Mary0360 · May 17, 2019

12 hours ago, BkWurm1 said:

You are likely right and I am already annoyed by the unjustified claims that will be made that the ratings went up once EBR left. Sigh

And yet despite all the crowing their fave still probably wont get more then 90 seconds of screen time 🤷‍♀️

Starfish35 · May 17, 2019

CW Live+7 Ratings for the week of April 29-May 5 (Top 40 Report)

The Flash - 0.97, 2.624 million.*
The 100 - 0.61, 1.690 million (Season 6 premiere).
Jane the Virgin - 0.58, 1.315 million.
Riverdale - 0.51, 1.356 million.
Legends of Tomorrow - 0.50, 1.482 million.
Supergirl - 0.45, 1.576 million.
Arrow - 0.40, 1.261 million (#720 - Confessions).
iZombie - 0.40, 1.158 million (Season 5 premiere).
Charmed - 0.30, 0.991 million.
In The Dark - 0.20, 0.772 million.
Dynasty - 0.17, 0.597 million.

Live+SD Ratings for comparison:

The Flash - 0.48, 1.369 million.*
The 100 - 0.30, 0.865 million.
Supergirl - 0.28, 1.051 million.
Legends of Tomorrow - 0.28, 0.905 million.
Riverdale - 0.24, 0.703 million.
Jane the Virgin - 0.23, 0.603 million.
iZombie - 0.22, 0.726 million.
Arrow - 0.18, 0.637 million.
Charmed - 0.17, 0.584 million.
In The Dark - 0.14, 0.502 million.
Dynasty - 0.11, 0.392 million.

Links to ratings reports:

*The report has this episode listed as a rerun (R), but I’m fairly certain it was not.

**All information from Programming Insider**

Edited May 17, 2019 by Starfish35

Starfish35 · May 26, 2019

CW Live+7 Ratings for the week of May 6-12 (Top 40 Report)

The Flash - 0.95, 2.622 million.
Supergirl - 0.59, 1.865 million.
Jane the Virgin - 0.59, 1.309 million.
The 100 - 0.55, 1.572 million.
Riverdale - 0.54, 1.437 million.
Legends of Tomorrow - 0.46, 1.507 million.
Charmed - 0.39, 1.190 million.
Arrow - 0.35, 1.158 million (#721 - Living Proof).
iZombie - 0.33, 0.955 million.
In The Dark - 0.20, 0.791 million.
Dynasty - 0.17, 0.630 million.

Live+SD Ratings for comparison:

The Flash - 0.49, 1.451 million.
Supergirl - 0.32, 1.110 million.
Jane the Virgin - 0.29, 0.707 million.
The 100 - 0.28, 0.806 million.
Legends of Tomorrow - 0.26, 0.937 million.
Riverdale - 0.26, 0.740 million.
Charmed - 0.19, 0.627 million.
Arrow - 0.18, 0.625 million.
iZombie - 0.17, 0.599 million.
In The Dark - 0.15, 0.542 million.
Dynasty - 0.10, 0.417 million.

Links to ratings reports:

**All information from Programming Insider**

Starfish35 · May 29, 2019

Last one for the season....

CW Live+7 Ratings for the week of May 13-19 (Top 40 Report)

The Flash - 1.03, 2.691 million (Season five finale).
Jane the Virgin - 0.63, 1.367 million.
The 100 - 0.56, 1.571 million.
Supergirl - 0.52, 1.697 million (Season four finale).
Riverdale - 0.52, 1.470 million (Season three finale).
Legends of Tomorrow - 0.46, 1.537 million.
Arrow - 0.45, 1.508 million (#722 - You Have Saved This City).
Charmed - 0.36, 1.094 million (Season one finale).
iZombie - 0.33, 0.920 million.
In The Dark - 0.22, 0.847 million.
Dynasty - 0.21, 0.686 million.

Live+SD Ratings for comparison:

The Flash - 0.56, 1.533 million.
Supergirl - 0.30, 1.075 million.
Riverdale - 0.28, 0.861 million.
The 100 - 0.28, 0.819 million.
Legends of Tomorrow - 0.26, 0.987 million.
Arrow - 0.24, 0.951 million.
Jane the Virgin - 0.24, 0.616 million.
Charmed - 0.18, 0.589 million.
iZombie - 0.18, 0.568 million.
In The Dark - 0.17, 0.524 million.
Dynasty - 0.14, 0.493 million.

Links to ratings reports:

**All information from Programming Insider**

Edited May 29, 2019 by Starfish35

statsgirl · May 29, 2019

Thanks for all this @Starfish35.

(I remember when MG said that The Flash got pop on set and Arrow didn't because their Live & SD ratings are above 1. Hah!)

SmallScreenDiva · May 30, 2019

6 hours ago, statsgirl said:

Thanks for all this @Starfish35.

(I remember when MG said that The Flash got pop on set and Arrow didn't because their Live & SD ratings are above 1. Hah!)

Wasn't that when soda was sent by the fandom to David? LOL!

olicityfan25 · May 30, 2019

6 hours ago, statsgirl said:

Thanks for all this @Starfish35.

(I remember when MG said that The Flash got pop on set and Arrow didn't because their Live & SD ratings are above 1. Hah!

LOL! The Flush went down the toilet faster on ratings than Arrow.

1 minute ago, SmallScreenDiva said:

Wasn't that when soda was sent by the fandom to David? LOL!

Yup! Our fandom is the best!

Trini · June 18, 2019

5 hours ago, way2interested said:

It wasn't really common belief that Arrow would come back in January, they announced Arrow would return in October on Tuesdays after Flash back at Upfronts. Depending on when the crossover is this year, they might have Arrow have 2 episodes in 2020 since it's airing a week later. Like, if the crossover is in the first week of December that would be 609 of Flash while Arrow is only on 808.

The crossover probably is the first week of December. Airing the last two Arrow episodes in the Spring is a possibility, but I think it would be weird just to come back for two episodes. I think they could also air the last two back to back the second week in December.

Featherhat · June 18, 2019

I guess it all depends on what happens in the crossover and if/how Oliver fits into an Arrow only wrap up after "dying" in COIE. One might be okay, two is pushing it, unless they are going to be launching a spin off with it.

Trini · June 18, 2019

I can see them writing and marketing it as a two-hour event, or 'movie'. Or maybe the retrospective that was mentioned at the upfronts is part of the ten episodes (so really only nine episodes of story, etc.).

way2interested · June 18, 2019

2 hours ago, Trini said:

I can see them writing and marketing it as a two-hour event, or 'movie'. Or maybe the retrospective that was mentioned at the upfronts is part of the ten episodes (so really only nine episodes of story, etc.).

I'm pretty sure it was 10 episodes plus the retrospective since SA mentioned 10 episodes way before that was a thing (and I have a suspicion that he'll be trying to get out of that retrospective since he doesn't like interviews).

Plus they can't air the last 2 episodes in December if there's still the second half of the crossover in January, also confirmed at Upfronts. Unless if Arrow just ends like crossover-809-810 but then SA is still in the 2 crossover episodes in January.

tv echo · June 18, 2019

The CW Fall Premiere Dates: 'Batwoman' Leads Off Season
JUNE 17, 2019 2:00pm PT by Rick Porter
https://www.hollywoodreporter.com/live-feed/here-are-cws-fall-2019-premiere-dates-1219021

Quote

The CW's fall premiere dates are below. New shows are noted with an asterisk, and all times are ET/PT.
* * *
Tuesday, Oct. 15
9 p.m.: Arrow (final season)

Edited June 18, 2019 by tv echo

tv echo · August 11, 2019

After reading some stuff online in which conclusions were drawn based on apples-and-oranges comparisons, I felt compelled to do this season-by-season ratings comparison (all numbers are from TV Series Finale)...

Season 1:
Arrow S1 ratings averaged 1.05 demo and 3.21M viewers.
The Flash S1 ratings averaged 1.44 demo and 3.84M viewers.
(On CBS) Supergirl's S1 ratings averaged 1.68 demo and 7.684M viewers.
DC's Legends of Tomorrow S1 ratings averaged 0.80 demo and 2.167M viewers.
Black Lightning's S1 ratings averaged 0.56 demo and 1.732M viewers.

Season 2:
Arrow S2 ratings averaged 0.91 demo and 2.62M viewers.
The Flash S2 ratings averaged 1.37 demo and 3.532M viewers.
(Moved to The CW) Supergirl's S2 ratings averaged 0.73 demo and 2.356M viewers.
DC's Legends of Tomorrow S2 ratings averaged 0.64 demo and 1.810M viewers.
Black Lightning's S2 ratings averaged 0.30 demo and 0.963M viewers.

Season 3:
Arrow S3 ratings averaged 1.01 demo and 2.76M viewers.
The Flash S3 ratings averaged 1.06 demo and 2.840M viewers.
Supergirl's S3 ratings averaged 0.51 demo and 1.835M viewers.
DC's Legends of Tomorrow S3 ratings averaged 0.48 demo and 1.505M viewers.

Season 4:
Arrow S4 ratings averaged 0.94 demo and 2.489M viewers.
The Flash S4 ratings averaged 0.80 demo and 2.214M viewers.
Supergirl's S4 ratings averaged 0.35 demo and 1.207M viewers.
DC's Legends of Tomorrow S4 ratings averaged 0.29 demo and 0.948M viewers.

Season 5:
Arrow S5 ratings averaged 0.62 demo and 1.755M viewers.
The Flash S5 ratings averaged 0.61 demo and 1.701M viewers.

Season 6:
Arrow S6 ratings averaged 0.43 demo and 1.267M viewers.

Season 7:
Arrow S7 ratings averaged 0.34 demo and 1.086M viewers.

You can draw your own conclusions.

Edited August 11, 2019 by tv echo

statsgirl · August 12, 2019

Very interesting. Season 2 the Flash did better than Arrow (the season often considered the best one). In season 3 they were roughly equal. But in seasons 4 and 5, Arrow did marginally better than the Flash.

NOT what I had been led to believe. Although since they were in different years, superhero fatigue may be setting in.

Whatever88 · August 12, 2019

1 hour ago, statsgirl said:

Very interesting. Season 2 the Flash did better than Arrow (the season often considered the best one). In season 3 they were roughly equal. But in seasons 4 and 5, Arrow did marginally better than the Flash.

NOT what I had been led to believe. Although since they were in different years, superhero fatigue may be setting in.

If anything those comparisons actually makes Arrow looks worse than The Flash.

TV Ratings have been dropping sharply every year all accross the board since 2016, wether it be the Networks (ABC, NBC, FOX, CBS, CW) or the Cable channels.

On top of that, The CW keeps losing affiliates every single year.

Arrow S4 & S5 ran respectively :

- S4 : from October 2015 to May 2016 - S5 : from October 2016 to May 2017

The Flash S4 & S5 ran respectively:

- S4 : from October 2017 to May 2018 - S5 : from October 2018 to May 2019

And yet The Flash still manages to get similar ratings to Arrows with a 2 year gap for each season.

Just take all the above factors in consideration and let that sink in.

Edited August 12, 2019 by Whatever88

lemotomato · August 12, 2019

11 minutes ago, Whatever88 said:

and yet The Flash still manages to get similar ratings to Arrow's with a two year gap for each season.

Just take all the above factors in consideration and let that sink in.

The Flash is an A-list superhero in the DC pantheon and well known even by the non-comics reading general public. When Arrow premiered, GA was, at best, B-/C+ list. Not to mention that Flash is written to draw in a younger, family-friendly audience and has kept its 8PM Tuesday time spot for its entire run, unlike Arrow, which was moved around 3 times in 2 seasons. The Flash should be doing better than Arrow.

tv echo · August 12, 2019

I simply wanted to point out that Arrow's decline in ratings over seven seasons is not that unusual for an aging show, and that the other Arrowverse shows' ratings are also declining similarly as they age.

Edited August 12, 2019 by tv echo

tv echo · August 18, 2019

TV Long View: Fall 2019 Tuesday Network Ratings Forecast
AUGUST 17, 2019 5:00am PT by Rick Porter
https://www.hollywoodreporter.com/live-feed/fall-tv-2019-tuesday-network-ratings-forecast-1232704

Quote

Arrow rejoins The Flash for its final season, and it will be interesting to see if the longest-running DC series on The CW gets any kind of bump for its last run. Recent history suggests final-season lifts aren't much of a thing anymore, but the short run leading up to the Crisis on Infinite Earths crossover may help it a bit.

tv echo · September 12, 2019

There were a lot of stats in this article, so you may wish to read the rest of it...

Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for The CW
Eleanor Semeraro, Analyst and Contributor, TV[R]EV12 September 11, 2019
https://www.broadcastingcable.com/news/network-spotlight-deep-dive-advertising-viewership-trends-the-cw

Quote

Today we’re continuing our series of deep dives on major networks with a look at The CW. We examined recent advertising and viewership trends from the network (Jan. 1 through May 31, bypassing the summer lull) using data from iSpot.tv, the always-on TV ad measurement and attribution company, and Inscape, the TV data company with glass-level insights from a panel of more than 11 million smart TVs. Also below: the new fall series from The CW that are showing lots of viewer interest online according to video measurement company Tubular Labs.
* * *
We looked at viewer trends across some of The CW’s major shows using insights from Inscape, including show crossover and season-over-season crossover.

First, a look at the percentage of crossover among five of its series: The Flash, Supernatural, Supergirl, Arrow and Roswell, New Mexico. A note about methodology: You have to do more than just flip past a station with your remote to count as a “crossover viewer” in Inscape’s system. For the data below, the minimum viewing threshold is 10 minutes.
* * *

* * *
The Flash was on the high end of crossover for multiple other shows: 45% of Supergirl viewers, 44% of Roswell, New Mexico viewers and 42% of Arrow fans tuned into it. On the flip side, people watching Supernatural were less likely in general to watch the other four shows, with the lowest crossover being 8.9% for Supergirl.

Two of the shows, Supernatural and Arrow, will be ending after this season. We took a look at audience loyalty with a season-over-season crossover analysis for each.
* * *

* * *
For Arrow, 26% of the fans who tuned into season six (Oct. 12, 2017 through May 17, 2018) came back for season seven; 30% of people who watched season seven (Oct. 15, 2018 through May 13, 2019) had also watched season six.

Edited September 12, 2019 by tv echo

Starfish35 · October 16, 2019

Premiere ratings....

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Ratings and Scheduling: Hail to the Gods

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