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"It's teeny!": the World of Healthcare


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Has anyone noticed that you are unable to fast forward through some drug commercials when you are watching a recorded show? I DVR some shows on DISH network and for the last few months have noticed I can’t FF through several drug commercials especially those for HIV. It just takes me back to the beginning of the commercial.

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18 hours ago, Madding crowd said:

Has anyone noticed that you are unable to fast forward through some drug commercials when you are watching a recorded show? I DVR some shows on DISH network and for the last few months have noticed I can’t FF through several drug commercials especially those for HIV. It just takes me back to the beginning of the commercial.

Nothing that gets DVRd. Do you have the names of the drugs ?

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I have a feeling the drug companies have run out of names for drugs that have some relation to human language and now just used random letters.  I'm waiting for Mxyzptlk, for moderate to severe idiocy.

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(edited)
1 hour ago, Tom Holmberg said:

I have a feeling the drug companies have run out of names for drugs that have some relation to human language and now just used random letters.  I'm waiting for Mxyzptlk, for moderate to severe idiocy.

My ophthalmologist told me the companies submit 3 names to the FDA - it's the FDA that makes the final choice.  (We were discussing creating a new game - "Drug or Star Trek Alien?"  You know - "Captain, we're approaching the Ozempic system and are being followed by a un-cloaked Jardiance ship"  or "I'm taking Cardassia for my moderate-to-severe wanderlust syndrome.")

Edited by Prevailing Wind
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12 minutes ago, Prevailing Wind said:

My ophthalmologist told me the companies submit 3 names to the FDA - it's the FDA that makes the final choice.  (We were discussing creating a new game - "Drug or Star Trek Alien?"  You know - "Captain, we're approaching the Ozempic system and are being followed by a un-cloaked Jardiance ship"  or "I'm taking Cardassia for my moderate-to-severe wanderlust syndrome.")

Good game

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2 hours ago, CrystalBlue said:

Now I'm wondering if the pharma companies recycle the rejected names and eventually Abcohohohxyz gets used instead of Lmnopexerski for the mild-to-moderate malady of the day.

They probably do. I'm sure they spend a LOT of money to determine those 3 names. Why let 'em go to waste?

 

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I remember reading somewhere that pharma names were based on certain consonant sounds being more pleasing than others.  I can't remember what they were though.

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On 7/13/2023 at 1:21 PM, Gramto6 said:

Oh, maybe 9 months or a bit more...   :-)

As it's not going to be on shelves until next year that sounds about right for the gestation period.

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(edited)
1 hour ago, Prevailing Wind said:

I don't lawsuits are gonna come from intended babies, but more side effects the user didn't pay attention to until it was too far gone.

 

If the people are trying to have a baby, intending to get pregnant , they probably won't be taking birth control pills. I see the lawsuits could come if an unwanted pregnancy happens while taking the pills. And yes, the risk of side effects is also of concern.

Edited by Gramto6
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On 7/14/2023 at 8:35 PM, Prevailing Wind said:

I don't lawsuits are gonna come from intended babies, but more side effects the user didn't pay attention to until it was too far gone.

 

I would say unintended side effects.  It seems that almost every birth control device heavily advertised ended up with lawyer commercials for law suits.

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I appreciate that Jardience used an actress who probably does have type II diabetes, but the song is annoying and horrible. And how much do they hate her to dress her like she's chewing gum at Willy Wonka's?

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Seems like Canada has now entered the world of being subjected to horrible drug ads.

For a long while (at least as far as I can remember), you never did see prescription drugs being advertised on Canadian TV. I used to think there was an outright ban on the practice in Canada, but the reality is, Canadian law simply prohibits prescription drug advertisers from explicitly saying what their drug does.

Plus, prescription drugs are more regulated than they are in the U.S., which means drug companies had little incentive to advertise.

Until now.

The makers of the diabetic drug semaglutide- under the brand names Ozempic and Rybelsus- have found a simple (but highly annoying) loophole that allows them to produce ads for Canadian television.

Yes, there are two different spots (one for each brand) but the execution is the same- the commercial features a bunch of people (all of whom who are, tellingly, overweight) ostensibly having a conversation but all they really do is blurt out the brand name several times in awkward exchanges that's designed to repeat the brand name and sear it into your head.

To wit, the Rybelsus ad has a coffee shop barista "accidentally" believe one of her customers was named "Rybelsus".

Even more annoying than the repetition is that each commercial has one character who starts to explain what the drug does but, once they get to the part where they would actually provide exposition, some loud machine- a drill in the Ozempic ad, the coffee brewing machine in the Rybelsus ad- goes off, preventing anyone from hearing the explanation.

This allows the ad to end where a character will say "I'll definitely ask my doctor if Ozempic/Rybelsus is right for me".

Are the ads effective? In terms of making me remember the brands, they sure are.

I suppose, too, the ads are so annoying and frustrating that I eventually had to give in and look up the drugs just to find out what they do.

...but, maybe that's me. There may be others who may get so frustrated with the ads and so annoyed by them that they just switch it off because they don't care about what the drugs do.

The other thing too, is- rightly or wrongly- we have a large segment of the population who has an intense distrust of public health, healthcare and pharmaceutical companies in general. Is it really a good idea to have a law on the books forcing companies to produce cagey ads where people wonder about some mystery drug?

Besides, ultimately, if the point of the Canadian law was to prevent prescription drug advertising, the makers of semaglutide have proven that it doesn't work.

Given, too, that there are apparently so many people asking for semaglutide  who want to lose weight but don't really need the drug that there's now a shortage for those who really do need the drug, maybe it's time to see if our drug laws truly need changing because that shouldn't happen.

Ideally, I don't think drug companies should be advertising to the general public (since there's a reason why prescription drugs are controlled and regulated), but if we're going to have drug advertisements, then take off the shackles.

I mean, as much as I find the American ads ridiculous ("you'll get rid of that ugly birthmark on your toe, but you'll also get cancer!"), at least the American ads are not cagey. I know what the drug does and can make an informed decision about whether or not it will help me, which I would then use to follow up with my doctor.

Sounds like a better idea than an ad where I get so annoyed by it I want to shut off the TV, not learn more about it.

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2 hours ago, Danielg342 said:

Seems like Canada has now entered the world of being subjected to horrible drug ads.

For a long while (at least as far as I can remember), you never did see prescription drugs being advertised on Canadian TV. I used to think there was an outright ban on the practice in Canada, but the reality is, Canadian law simply prohibits prescription drug advertisers from explicitly saying what their drug does.

Plus, prescription drugs are more regulated than they are in the U.S., which means drug companies had little incentive to advertise.

Until now.

The makers of the diabetic drug semaglutide- under the brand names Ozempic and Rybelsus- have found a simple (but highly annoying) loophole that allows them to produce ads for Canadian television.

Yes, there are two different spots (one for each brand) but the execution is the same- the commercial features a bunch of people (all of whom who are, tellingly, overweight) ostensibly having a conversation but all they really do is blurt out the brand name several times in awkward exchanges that's designed to repeat the brand name and sear it into your head.

To wit, the Rybelsus ad has a coffee shop barista "accidentally" believe one of her customers was named "Rybelsus".

Even more annoying than the repetition is that each commercial has one character who starts to explain what the drug does but, once they get to the part where they would actually provide exposition, some loud machine- a drill in the Ozempic ad, the coffee brewing machine in the Rybelsus ad- goes off, preventing anyone from hearing the explanation.

This allows the ad to end where a character will say "I'll definitely ask my doctor if Ozempic/Rybelsus is right for me".

Are the ads effective? In terms of making me remember the brands, they sure are.

I suppose, too, the ads are so annoying and frustrating that I eventually had to give in and look up the drugs just to find out what they do.

...but, maybe that's me. There may be others who may get so frustrated with the ads and so annoyed by them that they just switch it off because they don't care about what the drugs do.

The other thing too, is- rightly or wrongly- we have a large segment of the population who has an intense distrust of public health, healthcare and pharmaceutical companies in general. Is it really a good idea to have a law on the books forcing companies to produce cagey ads where people wonder about some mystery drug?

Besides, ultimately, if the point of the Canadian law was to prevent prescription drug advertising, the makers of semaglutide have proven that it doesn't work.

Given, too, that there are apparently so many people asking for semaglutide  who want to lose weight but don't really need the drug that there's now a shortage for those who really do need the drug, maybe it's time to see if our drug laws truly need changing because that shouldn't happen.

Ideally, I don't think drug companies should be advertising to the general public (since there's a reason why prescription drugs are controlled and regulated), but if we're going to have drug advertisements, then take off the shackles.

I mean, as much as I find the American ads ridiculous ("you'll get rid of that ugly birthmark on your toe, but you'll also get cancer!"), at least the American ads are not cagey. I know what the drug does and can make an informed decision about whether or not it will help me, which I would then use to follow up with my doctor.

Sounds like a better idea than an ad where I get so annoyed by it I want to shut off the TV, not learn more about it.

At least they aren't dancing and singing...yet!

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On 8/11/2023 at 9:09 AM, Tom Holmberg said:

At least they aren't dancing and singing...yet!

LOL.

I somehow don't think we're that far off. Nothing like a fast-paced, driving but repetitive rock jingle to make the drug sound better than it actually is.

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Saw an ad for Opill, an over-the-counter birth control pill.  It seems like every birth control pill advertised on TV ends up eventually being the subject of those ads for lawyers.  So the race is on...

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I was thinking if TV was widely available in the 1930s they would have seen ads like people dancing and singing: "If you're sick and you be illin'/just a prescription you'll be fillin'/to take some penicillin/and soon you'll be chillin'".

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(edited)

Now there is an ad for a mail order "weight loss drug". The people speaking are whispering that they want to use the weight loss shots but they are too expensive. etc. etc.   Now through HenryMeds (or something very close to that) you can get the same kind of drug much cheaper.  It wasn't clear to me who/what HenryMed is they don't ever say it is a doctor.

To me this would be a very risky gamble to take this med. You don't know what is in it and the dispenser knows nothing of your medical history regarding allergies or other current meds you take. I am amazed this is legal to advertise this way...

Edited by Gramto6
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9 hours ago, Gramto6 said:

Now there is an ad for a mail order "weight loss drug". The people speaking are whispering that they want to use the weight loss shots but they are too expensive. etc. etc.   Now through HenryMeds (or something very close to that) you can get the same kind of drug much cheaper.  It wasn't clear to me who/what HenryMed is they don't ever say it is a doctor.

To me this would be a very risky gamble to take this med. You don't know what is in it and the dispenser knows nothing of your medical history regarding allergies or other current meds you take. I am amazed this is legal to advertise this way...

They are advertising for the same drug as Wegovy/Monjuro/Ozempic for a cheaper price. Apparently, the drug itself is not new and can easily be compounded for a much cheaper price than the name brand. The only thing that would be different is how the drug would be injected. The name brand drugs are all in a pen that is then set to the correct dosage and the patient only has to attach a clean needle to the pen. The packaging is also the reason why there has been shortages of Ozempic for diabetics. 

As to how is it legal to advertise this, it's no different than the numerous telemedicine businesses selling Viagra or birth control through the mail. There are rules in place that the doctors writing these prescriptions supposedly follow. It's also possible that people with a legitimate prescription from their doctor for the name brand will use that to get their compounded medication. Or those who's insurance only paid for Wegovy for 3 months use the mail order place. I personally would not trust a mail order compounding pharmacy when I have local options, but not everyone has that.

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