Yes there was a royalty, but the couple would be RECEIVING it. Basically, Mark and Rohan would own the product and the company. They understood nothing about business. Their so-called projections were just them doing math based on what their new production could make.
Also agree that just because it is vegan, doesn`t mean it is healthier. Isn`t it deep fried...
Finally, if something sounds too good to be true, it usually is. A bunch of years ago, there was a news story about a muffin company who had the most delicious low cal muffins ever. Turns out they were not low cal. They were extra high cal.