The one good thing about tuning into David's show was that I actually sat through the humidifier presentation and was inspired to go pull out the one I bought a couple of years ago and hook it up. My dry nose is feeling better already. Thanks, Dave!
But you'll notice I mentioned I bought it a long time ago. I'm not in the market for another. And when I see them selling something that I have absolutely no interest in buying (and know they're going to spend twenty minutes on it), guess what I do ... that's right, I CHANGE THE CHANNEL. And sometimes I don't come back for hours, maybe even all day. So they are not only not selling me a humidifier, they are not going to be selling me the next twenty products, either! It's just so dumb of them to spend soooo much time selling the same old products day in and day out. They are actually driving old customers away.
And speaking of Amazon and QVC spending too much time on a single product, the last couple of times I've almost bought something from the Q, they lost out to Amazon because while the presentation dragged on I decided to peek at Amazon and compare prices (last time it was the Halo Bolt - I grabbed two just before Christmas because they happened to be on some kind of lightening deal - 89 bucks each, like ten dollars cheaper than Q if I recall correctly. A few months ago I picked a slightly different floor/window AC unit than the one the Q was hawking mercilessly all day). They just spent so much time talking and talking and repeating the same things ... They got me interested in buying but they didn't convince me I needed to buy from them, then and there, or else I would lose out. Endless presentation suggests endless supply, so there is no sense of urgency. And if you leave customers time to compare prices and your "deal" isn't really all that great, you don't make the sale. A competitor does, based on all the time you invested creating interest in a certain product. It also means that particular customer is never going to come back and buy item X from you since they already have it. Sometimes I think the only thing the Q accomplishes with the overly long, repetitive sales presentation is doing another merchant's marketing for them.
I acknowledge that I'm a pretty careful consumer and everyone should be comparing prices, especially on big ticket items. But I can tell you that speedier presentations of more novel items are far more likely to cause me to buy on the spot. For example, those Muk Luk slippers. Every year I'm afraid I'm gonna lose my color and my size and I get swept in. It's the momentum of the presentation and the fact that their is actually a little variation in the product from year to year. Sometimes even when I'm not in a slipper buying mood, I will watch the presentation to see what the new designs and colors are. And guess what - that means I will probably see the next item up for sale and ads for things that will air soon. It lures me in instead of driving me away.