I'm a longtime lurker here and think the medical/legal speculation on this thread is insane. I'm guessing the Dillard's were holding out on the photos, hoping for a People Magazine payday. Once they realized Sam's photos don't carry the price tag they hoped for, they were free to post on social media. Second theory is they wanted the interest and anticipation to build by holding out on social media posts, which if this thread is any indication, it worked.