Yeah, that was super dumb. It was clear that they had no business sense, "well, we made $12,000 from one Instagram post, so we multiplied that by 12 to project our sales" is NOT a genuine projection of sales.
They did have a point about wondering why the Sharks were so eager to just buy it from them, but what the Sharks could bring to the table is worth more than what they can bring to it. Bird in the hand, and all that. They were just afraid that if it did blow up, they wouldn't get the full profit, but missing the fact that if they didn't have help, it probably wouldn't blow up at all. The best idea doesn't mean much if the idea person doesn't have any means/knowledge to turn it into something.
I looked them up online and there's an awful lot of fighting with their customers going on in the reviews. Also not a great sign for them.
It really is a terrible name. No indication of what it is and no apparently relation to the product. They should have taken their million dollars and royalties and let the Sharks run with it, branding and all.
Yeah, they seemed to skip over a whole lot of the usual business questions. I'm mildly interested in it, I struggle with the lack of light in winter. I'll have to look at that link.
ETA: what was the name of her company/product? I can't remember.
Also, reading the above link, it reminded me that it seems like someone at Shark Tank has a preoccupation with immigration. It seems like at least one per show, there's a pitch that references parents coming here with nothing and how it drives the entrepreneur. I mean, it matches the theme of the show, but it seems like they go out of their way to feature those stories.