At one point In the video of Kylie giving a tour of her business, she goes into Stormi's room to get her up & sings "rise & shine" (as moms do) to her. For some reason, this went viral & became all sorts of memes. I'm guessing this was Kris' idea (and why she has a big office in Kylie's company) but Kylie is now selling $65.00 hoodies with "rise & shine" on them, & apparently, they are selling. They won't even ship for 4-5 weeks after you buy them, which means they aren't even made yet. Talk about running with it.