Exactly, and that's why I kind of like him. He always starts out completely honest with Hannah; he felt jealous about the naked thing, was worried his mom wouldn't like her after that, etc. Then when it makes her mad, he starts frantically back pedaling, trying to tell her he didn't really say what we all heard him say. That's what I call immature behavior, saying he didn't steal the cookie while holding the cookie in his hand, bad non-apology where he's sorry she's mad, but not sorry for what he said. What I don't call it is gaslighting because gaslighting is much more subtle and powerful than Luke's childish behavior.
I don't think Hannah is the right girl for Luke, but I don't think he would be an evil controlling husband. He would try to get his way, as everyone does, but back down easily and there's a chance the two would grow up and set realistic boundaries for each other. No one gets to do exactly what they want to do inside a marriage not even "strong women."
Hannah is just as self-deluded as Luke is. She thinks she's a strong woman who no longer tries to please people. Really? I heard her say she had to go bungee jumping in the nude because "that's what they do here," and if she went to a beach where everyone took their clothes off she would, too. Strong women follow their own rules, not the crowd's.
This is a show where you date lots of guys, but that doesn't mean you have to publicly straddle all of them. She is showing who she is just as Luke is, and I think she might be more suited to Jed than anyone else. They both like showing crowds of people their bodies, he with his stripping and she on the pageant stage in her little bikini (even her Miss Alabama evening gown was see-through.) Their only problem would be continually fighting for center of attention. He can't stop singing and she can't walk through a market without jumping up and down screaming.
Hannah's face while she was having dinner conversation with Garrett was such weird Hannah. He was talking quite seriously about something and she was grinning so wide she was actually laughing a little. She is just so ON all the time.