Ah, that makes total sense now. I've been binge watching this and was taken aback by how they're trying to be oh-so-cool, and it comes off as unprofessional to me. Now I get it, they want to be the next Dr. Oz. I won't take away that they appear to be excellent surgeons, however if I'm going for plastic surgery, I'd probably like my doctor to focus on me, and not try to make it all about him. I can't understand why I keep watching, when I dislike the egocentric doctors, the patients are a bunch of entitled whiners with first world problems, and I don't give a rat's ass if they look better. Maybe I like to see just how fucked up a surgery can go, and how it gets fixed.
With regards to the Justin Bieber wannabe, the Ken Doll wannabe, and all that ilk, I've seen them on many other reality TV shows. They're just making the rounds.