Founded in 2012, Younique is headquartered in.. wait for it... Lehi.
My neighbor in St George showed me mascara and lipstick she bought via an ad on Facebook (two of each).
The mascara was so thick and chunky that she could barely get the brush out of and back into the tube. The lipsticks were lifeless and dull and made her lips look like paper or cardboard and the colors were nothing like the ad.
Adding insult to injury, it was expensive.
Younique was majority owned by Coty, Inc. between 2017 and 2019. Coty purchased a 60% stake in Younique for $600 million in January 2017. This acquisition valued Younique at $1 billion. Younique's founders continue to own 40% of the company. The acquisition increased Coty's profits in 2018, with Younique witnessing double-digit sales growth in its second quarter. However, Younique's revenues and profits declined year-over-year in 2019, with Coty attributing the weakness to decreasing hype, a complex business structure, increased consumer awareness of the risks of participating in MLM schemes, and Facebook's algorithm changes. Coty announced that it was cutting ties with Younique in August 2019, saying that Younique was "definitely different" from other businesses owned by Coty. Coty intended to sell its 60% stake in Younique back to its founders.