Jump to content
Forums forums
PRIMETIMER

Lisin

Daymond John: Mr. Fubu

Recommended Posts


I'm not really a Daymond fan (nor fubu), but I recently started watching the first season of Sharktank on my tablet.  It seems like he's always been the "fashion" guy the other Sharks dump on, seems like he's gained a bit more respect over the seasons however.

Edited by MrMattyMatt

Share this post


Link to post

I'm not really a Daymond fan (nor fubu), but I recently started watching the first season of Sharktank on my tablet.  It seems like he's always been the "fashion" guy the other Sharks dump on, seems like he's gained a bit more respect over the seasons however.

Is this streaming somewhere? I've never seen the first season.

Share this post


Link to post

My boss, coworker and I were talking about Shark Tank a couple weeks ago, and my boss said that Daymond is a (some adjective I don't remember) racist--"For us, by us?!" Me: "Eh?" Not sure how that alone makes him racist. Tayloring a brand toward a specific audience doesn't necessarily inherently make it or its creator "racist". How many things are made for affluent white men? CoughViagrasportscarsscotchcigarsCEOpositionscough. You can guess what my boss is--affluent and white.

  • Love 2

Share this post


Link to post

Daymond's not a racist, but he's smart enough to have used the race card for effect.  Race doesn't inherently define an audience. You can have a preppy brand, an urban one, and an outdoors one.  And different demographics will gravitate to different brands. But there's no need to specifically label them by race in a way that would make anyone feel stereotyped or unwelcome.

 

What Daymond and his partners did though was play on a very specific sentiment at the time.  Timberland boots had grown popular in urban settings, and the company's CEO made a very stupid comment about how he didn't want those customers to tarnish their image as outdoors workboots  A lot of people were understandably insulted by this and thought it was (at least implied) racism.  So FUBU played on that by saying "Why buy clothes from outsiders who don't appreciate us? Buy something made For Us By Us."

 

(And I believe Daymond will tell you now that FUBU actually doesn't mean black people; it means creators / salesmen who wore their own stuff.  But people who remember their image from the time will say that's just his modern-day spin.)

 

So I understand your bosses point of view.  But Daymond isn't racist because he doesn't prejudge or exclude. He's just smart enough to play the angles when he sees them.

Edited by Amarsir
  • Love 1

Share this post


Link to post

Daymond's not a racist, but he's smart enough to have used the race card for effect.  Race doesn't inherently define an audience. You can have a preppy brand, an urban one, and an outdoors one.  And different demographics will gravitate to different brands. But there's no need to specifically label them by race in a way that would make anyone feel stereotyped or unwelcome.

 

I'm really not a fan of this term. It sounds like it's laying blame on people of colour, effectively saying that they are attempting to step out of line and discriminate against the majority race by playing this mythical card. All too often, if a person of colour makes any kind of statement regarding race or having felt discriminated against, then -*GASP* They used the race card!

 

But, I agree with many of your other points. Daymond saw a gap to be filled and wanted to reach this urban demographic. He had a product that connected with a particular demographic, but I really don't see what that has to do with a so-called race card.

  • Love 3

Share this post


Link to post

I'm really not a fan of this term. It sounds like it's laying blame on people of colour, effectively saying that they are attempting to step out of line and discriminate against the majority race by playing this mythical card. All too often, if a person of colour makes any kind of statement regarding race or having felt discriminated against, then -*GASP* They used the race card!

The term applies to any action which builds up, rather than tears down, the split between racial groups and does so for personal benefit not overall betterment.

To say "Timberland doesn't respect black customers so I'll make a brand that welcomes all" is not playing the race card. To say "Timberland doesn't respect black customers so we should boycott them until they apologize" is also not. To say "Timberland doesn't respect black customers so all black people should buy my brand which I define as exclusively for us" ... that IS playing it.

Share this post


Link to post
The term applies to any action which builds up, rather than tears down, the split between racial groups and does so for personal benefit not overall betterment.

 

 

I disagree with this.  

 

There is a history of white fashion designers coming into marginalized communities and "borrowing" the styles they see there and then making money for themselves.  This is what happened with the corn row hairstyle that Bo Derek wore in "10."  White people thought she created the style, when all she was, was a white woman who wore it in a movie.  

 

Daymond John's point was this; why shouldn't black people make money off the styles created by black people?  Hence, For Us, By Us.

  • Love 3

Share this post


Link to post

Perhaps *some* white people thought Bo Derek created cornrows but not all did.  Perhaps it's a flyover state issue.  Doubt anyone on the coasts would have thought that.

 

I wish Daymond didn't wear padded shoulders.  It looks like he has no neck.

Share this post


Link to post

The more I watch the more I like Daymond. His off the cuff comments don't get noticed a lot, but are hilarious. I liked when Lori offered someone a deal that included a royalty provision and he asked her, "Did Kevin bite your neck last night or something!?" LOL!

 

As for the race thing, I have seen the opposite of some here. He doesn't seem to favor investments based on the race of the entrepreneur even when they seem to be aiming at him. He seems to favor those that can benefit from his existing infrastructure and connections in Asia. The other sharks have taken to calling him "Mr. China", which is well deserved.

 

I like him and I like the effect he has on the other Sharks. 

  • Love 1

Share this post


Link to post

I don't care for Daymond. Of all of the sharks, he is my least favorite. I love Lori and Barbara and wish they were both on all the time - I would gladly see Daymond kicked out of the tank for that. I don't find that he asks very salient questions - he seems to hang back a lot and let other sharks take the lead. 

 

Also, I had no idea what FUBU stood for - so thanks for the education! :-)

Share this post


Link to post
Guest

I finally saw FUBU out in the world, for the first time.  In Walmart's shoe dept.  

Share this post


Link to post

I disagree with this.  

 

There is a history of white fashion designers coming into marginalized communities and "borrowing" the styles they see there and then making money for themselves.  This is what happened with the corn row hairstyle that Bo Derek wore in "10."  White people thought she created the style, when all she was, was a white woman who wore it in a movie.  

 

Daymond John's point was this; why shouldn't black people make money off the styles created by black people?  Hence, For Us, By Us.

Corn Rows were worn by the ancient Romans and Greeks. The Celtic tribes also wore them. 

Share this post


Link to post

I finally saw FUBU out in the world, for the first time. In Walmart's shoe dept.

I believe that's quite a step down (pun) for the brand.
  • Love 1

Share this post


Link to post

Daymond John - What I have learned in my seven years as a shark

 

An excerpt

 

I have also seen the principles taught on the show used in areas outside of entrepreneurship as well. I see kids these days pitching their parents using the strategies they learn on the show. Now that’s exciting! As a father, it’s dangerous at the same time as I need to keep my Shark Hat anytime I am around my two daughters or I’ll be coming to them to borrow money if I don’t.
  • Love 1

Share this post


Link to post

Guest

Ha.  I just saw that book in a leisure reading catalog and ordered it for my library's collection.  

Share this post


Link to post

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...

Customize font-size