S16.E17: Go Nutz; Frame Your Feline; Essence Aromatherapy Ring; Mad Mutz Mozzarella Sticks

[CrazyInAlabama]

Sharks-Mark, Barbara, Kevin, Lori, Daymond

New,  4/18/2025

Go Nutz Razor-Yes, it’s exactly what you think it’s for, and I’m sure the Sharks will be full of jokes about this product.  It’s for men and women. Landon is seeking $100,000 for 15%.  Big cutter is for large areas, and there’s an attachment for smaller, curvier areas.  It’s for face, nether regions, or anywhere else with excess hair.  Margins are good.  Kevin says the space is crowded, and hard to break into, so he’s out.  Lori’s out.   Mark is out, but says it’s a great facial shaver, or head shaver.  Mark offers $100,000 for 25%. Barbara offers $100,000 for 20%.   Daymond and Mark offer $100,000 for 30%.   Landon wants a line of credit, and the Sharks agree to that.   

Deal with Mark and Daymond for $100,000 for 30% with lines of credit when needed.

Frame Your Feline- Kristina and Brian are seeking $100,000 for10%.  Reinvention of cat furniture. Cat shelf has a changeable backdrop, built in frame.    2 floating shelves, attach with four screws each, turns cat into art.  A replacement for cat trees.    Nonporous.   Price is $299, margins are not great.  Sales are abysmal for 2023 and 2024.  The showed at Cat Con, yes, it’s a real cat convention.   Mark is out. Lori says get price below $50, and she’s out. Barbara is out, she says this is a hobby not a business.  Daymond is out.   Kevin says valuation is too high, and he’s out.

No deal.

Essence Aromatherapy Ring-  Michael, Tami and Judah  is seeking $250,000 for 10%.  A portable aromatherapy ring, that hooks onto the bottom of your nose septum, and freshens the air.  Lavendar, and other essential oil flavors.   They last 4 to 5 hours.  They sell in retail, rings are reusable.  They sell singles and multipacks.   Margins are fantastic.   They sell a lot wholesale through spas.   $500,000 for 2024, hoping for $750,000 total for the year.   Over $100,000 in profit.  Lori is out.   Daymond gives $250,000 for 20%. Kevin $250,000 and .50 in royalty for 20%.   Barbara $250,000 for 25%, and be the fourth partner.  Mark says $250K, 20%.   Daymond won't work with a partner. 

Deal with Daymond for $250,000 and 20%.   

Mad Mutz Mozzarella Sticks-   Mike is seeking $150,000 for 5%.   Toney Baloney's is his pizza, subs, and other food with brick and mortar, plus food trucks.   Various flavors of mozzarella sticks, fresh ingredients, no fillers. He makes his product with flavors, fresh, not frozen.   Lucifer, Rainbow, Black Truffle and other flavors.    Daymond loves the flavor. Vegetarian, some are very spicy (Lucifer), and a lot of other flavors.  Sales are only in his stores, have a lot of purchase orders.  He's not selling Tony Baloney's, just Mad Mutz.   $152,000 in 2023, great margins.   Mark thought they were low calorie, but they're not.  Kevin is out, too early.  Daymond is out, too early.   Mark is out. Barbara $150,000 and 20% if he gets a restaurant chain purchase order.   Barbara is out. Lori offers $150,000 for 20%.  Mike offers

Deal with Lori $150,000 and 20%. For sticks only. 

Update-Yum Crumbs deal with Daymond and Barbara.   Another Gemini Google Workspace ad.  Moved into a bigger facility and automate.   Sales are $2.8 million in 2024.  

 

 

Edited April 19 by CrazyInAlabama

[EtheltoTillie]

That cat thing was crazy expensive. They didn’t listen to reason and didn’t deserve a deal. Anyway how is that a protectible product?  

[DanaK]

The Mad Mutz guy kept confusing the Sharks by mentioning his other business. I’m surprised Lori made a deal instead of telling him to shove it after he tried to sell her on a product from another business

[CrazyInAlabama]

The mozarrella balls were just barely mentioned at the end, I have no idea if they were popular or profitable. I wasn't interested in that product at all.  

I didn't like that seller didn't mention the Lucifer sticks were super hot.   

 Not including part of his food truck and brick-and-mortar businesses was a choice that seller is lucky didn't drive the sharks out of the deal.    So, the seller's entire idea was not frozen, but fresh sticks, and Lori wants to freeze them.   I wonder if the deal closed? 

Edited April 19 by CrazyInAlabama

[Kleav]

1 hour ago, CrazyInAlabama said:

seller didn't mention the Lucifer sticks were super hot.

He did, though. I forgot the wording he used, but it was clear. And “Lucifer” should have tipped them off. The Sharks have the attention span of a gnat.

[EtheltoTillie]

4 hours ago, Kleav said:

He did, though. I forgot the wording he used, but it was clear. And “Lucifer” should have tipped them off. The Sharks have the attention span of a gnat.

 

6 hours ago, CrazyInAlabama said:

The mozarrella balls were just barely mentioned at the end, I have no idea if they were popular or profitable. I wasn't interested in that product at all.  

I didn't like that seller didn't mention the Lucifer sticks were super hot.   

 Not including part of his food truck and brick-and-mortar businesses was a choice that seller is lucky didn't drive the sharks out of the deal.    So, the seller's entire idea was not frozen, but fresh sticks, and Lori wants to freeze them.   I wonder if the deal closed? 

Yes he mentioned they had 20 gazillion Scovilles. But if you didn’t know what that means you weren’t warned. 

[30 Helens]

Color me shocked that some men shave their balls. That sounds like the worst possible place to deal with stubble and/or razor burn. I fortunately don’t have to deal with this, but for me it would be Nair or nothing. 

The cat frames were ridiculous. Way too expensive for what is basically a novelty item. And then the logistics… you’d have to hang them in places where the cat could easily jump up and down from both sides, so a single frame might dictate the arrangement of your furniture. Also, unless it’s fixed very tightly against the wall, the cat won’t use it as a scratching post. Even slight movement would put them off. So that means big screws into studs, which further restricts placement and leaves big holes. The only way this might work is with a cheap poster-type frame. Then people won’t be too mad when they end up throwing them away a few months later, on their way to buying a nice scratching post.

[LAgator77]

The cat people were so creepy. Especially the “husband.” 

[tired and hungry]

So every update now is just a Google Gemini ad? I don't think it even said this time the segment was sponsored by Google.

So the cat frame thing is kind of mimicking that viral Mona Lisa frame cat bed right? Found several of these on Amazon for half the prices (like Lori suggested) and these listing even say they are beds as well as scratchers. These look much more compact and not just a big frame jutting out of the wall plus there are options for different paintings as well.

[tired and hungry]

On 4/19/2025 at 7:35 AM, CrazyInAlabama said:

I didn't like that seller didn't mention the Lucifer sticks were super hot.   

He did. He mentioned that it was 2.9 Million scovilles and made with the Carolina Reaper. Lori and Daymond even had some audible reactions when he says this but seems like Kevin and Mark were too busy on their phones to actually listen. Serves them right tbh😏😝

[marny]

The cat frame people kept saying how ugly cat trees are and how this was a great fancy alternative— except there are lots of aesthetically pleasing cat trees now that look like legit high-end furniture. If someone told me they paid $400 for a cat shelf with a frame around it, I’d laugh in their faces. Plus the side view of the frame looked ridiculous when it wasn’t occupied by a cat. 

[CrazyInAlabama]

I don't have cats, but how useful would the frame be?  You have to put it where people won't walk into it, so pretty high, and with cat tree furniture there are usually so many levels, not just the two frames.  

[Sir RaiderDuck OMS]

23 hours ago, tired and hungry said:

He did. He mentioned that it was 2.9 Million scovilles and made with the Carolina Reaper. Lori and Daymond even had some audible reactions when he says this but seems like Kevin and Mark were too busy on their phones to actually listen. Serves them right tbh😏😝

To be fair, these presentations can be 45 minutes or more, and edited down to the 10 minutes or so we see on the show. So if he mentioned the Scoville thing in the middle of a big info dump, he and the sharks talked about a bunch of other things for 10-15 minutes, and then they tried the food, they may have forgotten about it.

Lori should have gone out the minute she made Mozzarella Stick dude an offer and he immediately tried to pivot it to another product that hadn't even been discussed on-camera.

 

On 4/19/2025 at 7:19 PM, LAgator77 said:

The cat people were so creepy. Especially the “husband.” 

He had this weird stare and kept making snarky comments every time a shark dropped out. And he and his wife displayed the "I want your money but won't take your advice" attitude that's normally a big red flag to the sharks. And since their 2.0 product is non-porous, that means any cat pee will instead run down the walls and get on the floor. Yay?

It's rare to see genuine conflict between the sharks (as opposed to good-natured busting on each other), but Barbara looked seriously pissed at the way Mark was trying to intimidate Nutz dude into not even listening to her, to the point of literally shouting her down (I suspect Barbara threatened to walk off the set, then told the producers to leave that part off the show -- notice how angry she was getting, then he suddenly let off completely and let her speak). I can see why Nutz dude took Mark and Daymond's offer, though. They were talking about putting it the hands of professional athletes as an all-in-one shaving solution, and she was talking about marketing it as a niche item for bikini areas only. Both arguments were solid, but Mark and Daymond's would really appeal to someone's ego.

Mark's departure after this season (and replacement by Daniel Lubetzky) will be a net loss to the show, but I won't miss the way he'll make an offer and then immediately try to bully the contestant into accepting it by withdrawing that offer if they even listen to anyone else. It's not an appealing side of his character.

Speaking of conflict, you could tell Mark's ego was a bit bruised when he offered to go in 50/50 with Daymond on that perfumed nose ring, and Daymond refused. Mark seems like he probably tries to dominate any partnership he's in, and Daymond likely had his own ideas on how to market. My question when they were talking about leaving it on hotel pillows: Why would you stay in a hotel where you immediately feel the need to shoot perfume into your nose to cover up the horrible smells?

[lh25]

On 4/18/2025 at 7:02 PM, DanaK said:

The Mad Mutz guy kept confusing the Sharks by mentioning his other business. I’m surprised Lori made a deal instead of telling him to shove it after he tried to sell her on a product from another business

He confused me too.  I couldn't figure out what he was actually offering.  He was all about how his product was different because it was fresh not frozen, then Lori started talking about frozen products and I still am not sure what they agreed to in the deal.

 

25 minutes ago, Sir RaiderDuck OMS said:

Mark's departure after this season (and replacement by Daniel Lubetzky) will be a net loss to the show, but I won't miss the way he'll make an offer and then immediately try to bully the contestant into accepting it by withdrawing that offer if they even listen to anyone else. It's not an appealing side of his character.

Totally agree!  I get to the Sharks it's one more company to maybe invest in and more importantly maybe the drama for the show.  But for the contestants it's their company at stake.

[marny]

7 hours ago, Sir RaiderDuck OMS said:

To be fair, these presentations can be 45 minutes or more, and edited down to the 10 minutes or so we see on the show. So if he mentioned the Scoville thing in the middle of a big info dump, he and the sharks talked about a bunch of other things for 10-15 minutes, and then they tried the food, they may have forgotten about it.

Lori should have gone out the minute she made Mozzarella Stick dude an offer and he immediately tried to pivot it to another product that hadn't even been discussed on-camera.

 

He had this weird stare and kept making snarky comments every time a shark dropped out. And he and his wife displayed the "I want your money but won't take your advice" attitude that's normally a big red flag to the sharks. And since their 2.0 product is non-porous, that means any cat pee will instead run down the walls and get on the floor. Yay?

It's rare to see genuine conflict between the sharks (as opposed to good-natured busting on each other), but Barbara looked seriously pissed at the way Mark was trying to intimidate Nutz dude into not even listening to her, to the point of literally shouting her down (I suspect Barbara threatened to walk off the set, then told the producers to leave that part off the show -- notice how angry she was getting, then he suddenly let off completely and let her speak). I can see why Nutz dude took Mark and Daymond's offer, though. They were talking about putting it the hands of professional athletes as an all-in-one shaving solution, and she was talking about marketing it as a niche item for bikini areas only. Both arguments were solid, but Mark and Daymond's would really appeal to someone's ego.

Mark's departure after this season (and replacement by Daniel Lubetzky) will be a net loss to the show, but I won't miss the way he'll make an offer and then immediately try to bully the contestant into accepting it by withdrawing that offer if they even listen to anyone else. It's not an appealing side of his character.

Speaking of conflict, you could tell Mark's ego was a bit bruised when he offered to go in 50/50 with Daymond on that perfumed nose ring, and Daymond refused. Mark seems like he probably tries to dominate any partnership he's in, and Daymond likely had his own ideas on how to market. My question when they were talking about leaving it on hotel pillows: Why would you stay in a hotel where you immediately feel the need to shoot perfume into your nose to cover up the horrible smells?

I think the idea for the scented nose rings at hotels was to give that "spa" feeling at bedtime. Like, the scent of lavender is supposed to be relaxing and good for sleep, so putting a lavender ring may make things feel more luxe and relaxed. It would be all about the packaging and presentation to sell it as a treat rather than a "ugh, sorry things smell so bad."

Edited April 21 by marny

[30 Helens]

5 hours ago, Sir RaiderDuck OMS said:

My question when they were talking about leaving it on hotel pillows: Why would you stay in a hotel where you immediately feel the need to shoot perfume into your nose to cover up the horrible smells?

Lol, I had the same reaction. “Enjoy your stay! Sorry about the stink!” 
(My husband agreed with @marny that it was more of a spa thing.) I will say, I’ve walked in to a few hotel rooms where those could have been useful…

[aemom]

That cat frame was the dumbest thing I've seen on this show in a long time. They had sales of 3K.  So they sold a whopping 6 units! How do you get in Shark Tank with those kinds of numbers? Lori was right. Maybe at $50 you could sell more.

The shaving device was interesting.

I'm not remotely interested in smelly things or cheese sticks.

[seacliffsal]

One thing I really enjoyed about this episode was that nobody asked for $500,000 for 2%...  The closest presentation of a completely over valued product was the feline frame, but even then they asked for $100,000 instead of $750,000...

I think the essential oils people should try to get into airport shops as that may be a great last minute purchase, or even a purchase during a layover.  I can see a market for these by people who just want to relax a bit (the lavender scent would be great for that).

Mark looked shock that the essential oils people chose Daymond over him.  I won't miss Mark when he is gone (and am happy he's leaving), but Daniel isn't that much more appealing to me.