Serena October 3, 2014 Author Share October 3, 2014 Joe Adalian from Vulture is reporting DVR ratings (those are Live+3, not L+7): "#OnceUponATime grew to a big 4.6 A18-49 in A18-49 and 12.3M viewers in A18-49, up from 3.7/10.2M in same day" 4 Link to comment
Mari October 3, 2014 Share October 3, 2014 I will be interested to see if they manage to sustain higher numbers--Frozen might be what drew people's interest, but if they don't find what Once is doing with Frozen interesting, they won't stay for Frozen. If Once doesn't manage to make their standard characters likeable, the viewers aren't going to stay for 4B. 2 Link to comment
Serena October 3, 2014 Author Share October 3, 2014 Oh, I have no doubt most Frozen people are going to bail after 4A. But I don't see why most would bail after 401: of all the things the writers did wrong, I thought they did the Frozen bits pretty much perfectly. Year-to-year comparison: last year's premiere L+3 demo rating was 3.5. 2 Link to comment
sharky October 3, 2014 Share October 3, 2014 (edited) I think that's why they are smart with where they are going in 4B. Perhaps you can then keep this Frozen crowd around for the second half of the season as well. Edited October 4, 2014 by sharky Link to comment
KingOfHearts October 3, 2014 Share October 3, 2014 (edited) My theory is that Frozen will bring in a small boost of new viewers in 4B. All the hype might draw in people who stopped watching in S2, plus a few Frozen fans. Edited October 3, 2014 by KingOfHearts 1 Link to comment
Aliasscape October 3, 2014 Share October 3, 2014 My theory is a whole half season is long enough for them to love the Frozen bits but realize that the writers of Once can't plot to save their lives. They already love the Frozen characters and many seem to be falling for the actors (especially Georgina.) But if they pack them off into the sunset in the 4A finale, most Frozen fans will not return. That combined with a 3 month gap, and the springtime viewership drop anyway, will probably make for a major drop in 4B ratings. But it won't matter if the Frozen fans stuck through most of 4A. The season average will be perfectly respectable. 2 Link to comment
Serena October 3, 2014 Author Share October 3, 2014 Their big chance is to have a huge, OMG!, need-to-know-what-happens cliffhanger. That way some people who just tuned in for Frozen may come back for the 4B premiere... and promptly tune back out when the payoff is a joke. 3 Link to comment
stealinghome October 3, 2014 Share October 3, 2014 Yeah, the real trick is going to be whether they can make the Storybrooke half of the show compelling enough for Frozen fans that Frozenites will be interested in tuning in in March despite the lack of Frozen. They're not off to a great start on that with 4x01. Link to comment
Featherhat October 3, 2014 Share October 3, 2014 (edited) 4B also has a popular Disney villain who had a big movie recently and that movie was probably one of the deciding factors in creating the 4b arc right after the Frozen one, to try and hang to any gained momentum. Edited October 4, 2014 by stacey Spoiler tagging Season 4B information 2 Link to comment
Camera One October 4, 2014 Share October 4, 2014 Yeah, the real trick is going to be whether they can make the Storybrooke half of the show compelling enough for Frozen fans that Frozenites will be interested in tuning in in March despite the lack of Frozen. They're not off to a great start on that with 4x01. A&E's strategy from what we saw in 4x01 in that regards is to create as many Captain Swanners, Outlaw Queeners and maybe Rumbellers out of the new Frozen folk as possible. 2 Link to comment
Jean October 4, 2014 Share October 4, 2014 Those are S1 numbers so I wonder how many are brand new, "never seen a single episode just tuning in for Frozen" vs. casual viewer of S1, left during craptastic S2, but tuning in for Frozen people? If it's the latter I don't see those types hanging around because the show is pretty much still stuck on S2 characters wise. If it's more Frozen newbies, you'd have to wonder why they never checked it out in the first place and what will keep them after. It'll probably be easier to go after the new viewers than the lapsed ones. Link to comment
formerlyfreedom October 4, 2014 Share October 4, 2014 Folks, just a note; at this point, discussion of 4B that includes casting information should be spoiler tagged please. While it has been released, there are some folks working to avoid that news. Your cooperation is appreciated! Link to comment
Camera One October 5, 2014 Share October 5, 2014 For the first week of the TV season, "Once Upon a Time" was the 7th most social media'd show. http://www.tvmediainsights.com/big-brother-gotham-doctor-top-series-draws-social-media/ Link to comment
Serena October 5, 2014 Author Share October 5, 2014 I'm wondering how it compares to previous season? Is it the Frozen effect? Because Once has had a pretty huge social media presence all along. Link to comment
Aliasscape October 6, 2014 Share October 6, 2014 (edited) All I know is Bo Peep trended worldwide because of tonight. Ha. Edited October 6, 2014 by Aliasscape 9 Link to comment
Serena October 6, 2014 Author Share October 6, 2014 "Emma and Elsa", "Snow Queen" and "Elizabeth Mitchell" also trended worldwide. 1 Link to comment
Emma October 6, 2014 Share October 6, 2014 According to spoiler TV, Once got a 2.9 in the top 25 markets. Link to comment
sharky October 6, 2014 Share October 6, 2014 Well, we expected a drop off and there it is. Still not a bad number though. 1 Link to comment
Serena October 6, 2014 Author Share October 6, 2014 2.9 is still higher than any episode in season 3. However, top 25 markers doesn't really mean anything. Could go higher or lower. 1 Link to comment
kili October 6, 2014 Share October 6, 2014 Well, we expected a drop off and there it is. Still not a bad number though. Is it really a drop, though? Spoiler TV was reporting 2.6/7 at the same point in the reporting cycle last week (see the bottom of the first page of thread). Link to comment
Emma October 6, 2014 Share October 6, 2014 Spoiler tv showing a 3.1 in the chart now. Not bad from the initial number of 3.4 last week. We'll have to wait until tomorrow for any adjustments. 1 Link to comment
Artsda October 6, 2014 Share October 6, 2014 (edited) http://www.tvmediainsights.com/forum/topic/sunday-100514/ 8:00 p.m. ABC – Once Upon a Time Viewers: 8.30 million (#13), A18-49: 3.0/ 9 (#2) 8:30 p.m. ABC – Once Upon a Time Viewers: 8.90 million (#3), A18-49: 3.2/ 9 (#2) Once Upon a Time (8-9pm – 8.6 million and 3.1/9 in AD18-49): Nearly quadrupling its Adult 18-49 lead-in at 8pm (+288% over a replay of the prior week’s OUAT premiere), ABC’s Once Upon a Time (3.1/9) took second to Sunday Night Football, beating CBS’ 60 Minutes/Madam Secretary by 63% (1.9/5) and Fox’s The Simpsons/Brooklyn 9-9 by 72% (1.8/5). For the 2nd week in a row, Once Upon a Time was up from its year-ago telecast in Total Viewers (+8% – 8.6 million vs. 8.0 million) and Adults 18-49 (+19% – 3.1/9 vs. 2.6/7). The ABC drama was the #1 most social non-sports broadcast on Sunday with 81,442 tweets. Trailing only the prior week’s season opener, Once Upon a Time scored its 2nd-highest numbers since January 2013 in viewers and young adults – since 1/6/13. Edited October 6, 2014 by Artsda 2 Link to comment
Emma October 6, 2014 Share October 6, 2014 Nice to see it go up in the second half hour again. Thanks for the numbers/recap. Link to comment
stealinghome October 6, 2014 Share October 6, 2014 Glad to see the show is retaining momentum! I thought last night was better than the premiere, and the Elsa stuff continues to be very very very good, so let's hope we maintain next week! Link to comment
sharky October 6, 2014 Share October 6, 2014 Is it really a drop, though? Spoiler TV was reporting 2.6/7 at the same point in the reporting cycle last week (see the bottom of the first page of thread). Why was I thinking we had a 3.6 at some point last week? Must've been a final number compared to this prelim one. Link to comment
Emma October 6, 2014 Share October 6, 2014 Why was I thinking we had a 3.6 at some point last week? Must've been a final number compared to this prelim one. The fast national rating was a 3.4 and then raised to a 3.7 in the finals. Link to comment
Serena October 6, 2014 Author Share October 6, 2014 I think we can expect an adjustment this week too. It happens almost every week. Also, the fact that it went up instead of down in the half hour is a good sign. It means people were tuning in (maybe once the game was over?), not out. 2 Link to comment
Emma October 7, 2014 Share October 7, 2014 http://tvbythenumbers.zap2it.com/2014/10/07/sunday-final-ratings-once-upon-a-time-resurrection-madam-secretary-adjusted-down/311599/ Adjusted up to a 3.3 in the finals. Link to comment
mtsmvfn October 7, 2014 Share October 7, 2014 Was listening to EW radio this afternoon and they were mentioning the top shows in the key demo 18-49 and Once is #12 higher than Scandal and How to get away with murder for the first two weeks of the new season. 1 Link to comment
FurryFury October 7, 2014 Share October 7, 2014 Didn't Scandal get 3.9 and 3.4 or something like that? How can it be lower than Once? Link to comment
mtsmvfn October 7, 2014 Share October 7, 2014 Don't know a out that but Once was @12,HTGAWM was #13 and Scandal was #14.Btw Modern Family was #11. The top ten were mostly football games and pre-game or after-game shows and the Simpsons/Family guy crossover show and the Big Bang Theory. Link to comment
FurryFury October 7, 2014 Share October 7, 2014 I was right, Scandal indeed pulled 3.9/3.4 in the final ratings. Murder was 3.9/3.3. I don't see how it can be lower than Once's 3.7/3.3 (IIRC). Link to comment
Featherhat October 7, 2014 Share October 7, 2014 Maybe it was the 18-34 demo? That often shifts thing around a bit from the 18-49 usually reported demo. 1 Link to comment
sharky October 7, 2014 Share October 7, 2014 Yea, I'm guessing it's a demo issue -- Scandal and Murder probably have more older viewers than Once. Link to comment
FurryFury October 7, 2014 Share October 7, 2014 Maybe. Although it's usually networks like CW or ABCFamily who report 18-34 ratings. Not sure if ABC shows do it at all. Link to comment
Serena October 8, 2014 Author Share October 8, 2014 I think CW and ABC Family sell ads on the 18-34 ratings. ABC usually doesn't, but in their press releases they report all kind of stuff that makes their ratings sound impressive. Link to comment
Serena October 10, 2014 Author Share October 10, 2014 (edited) Ooops. Nielsen seems to have screwed up all ratings since August 18. That means the ratings we got for 401 and 402 may possibly be wrong. It's not just a OUAT thing, it's a "all of television" thing. That's kind of a huge mistake. ABC already gave the back 13 order to two shows based on their ratings. What if they're wrong? Edited October 10, 2014 by Serena Link to comment
sharky October 10, 2014 Share October 10, 2014 Whoa. It sounds like it's going to affect just a small fraction of a percent of the reported numbers, but that still seems crazy. I wonder how messed up the new ratings are going to be. 1 Link to comment
Emma October 10, 2014 Share October 10, 2014 Insane. Talk about a PR nightmare. Hope Once isn't too affected. 1 Link to comment
Artsda October 10, 2014 Share October 10, 2014 (edited) It's not going to impact a huge deal. It won't be a loss of millions that would have affected cancellations. Edited October 10, 2014 by Artsda Link to comment
Emma October 10, 2014 Share October 10, 2014 http://tvbythenumbers.zap2it.com/2014/10/10/live-3-ratings-how-to-get-away-with-murder-gets-biggest-absolute-lift-parenthood-tops-percentage-gains-among-adults-18-49-for-week-of-september-29-october-5/313048/ Once jumped from a 3.3 to a 4.2 in the key demo. 1 Link to comment
Serena October 10, 2014 Author Share October 10, 2014 Week before it was 4.6. A bit lower, but not much. Link to comment
Emma October 11, 2014 Share October 11, 2014 The premiere had a 3.5 rating and not a 3.7 thanks to the Nielsen muck up. http://tvbythenumbers.zap2it.com/2014/10/11/restated-nielsen-data-abc-premiere-week-highlights/313196/ Link to comment
Emma October 12, 2014 Share October 12, 2014 http://tvbythenumbers.zap2it.com/2014/10/12/gotham-has-biggest-adults-18-49-ratings-increase-gotham-red-band-society-top-percentage-gains-in-live-7-ratings-for-week-ending-september-28/313337/ Once premiere jumped from a 3.5 to a 4.5 in the Live + 7. 1 Link to comment
Aliasscape October 12, 2014 Share October 12, 2014 I had a weird dream last night that Once Upon a Time's next episode had absolutely no Frozen characters in it and my only thought on it all was, well, that's going to wreck their ratings. They need to do at least 3 in a row to get people in the habit of watching it. Apparently, how good the ratings will or won't be is my main concert about the content of a new episode. That Nielsen mess up though... 1 Link to comment
Emma October 13, 2014 Share October 13, 2014 (edited) Once got a 2.6 in the top 25 markets. I'm guessing it ends up with a 2.8 or 2.9?? Edited October 13, 2014 by Emma Link to comment
Serena October 13, 2014 Author Share October 13, 2014 (edited) Joe Adalian from Vulture is reporting that Once got a 2.6, with 7.7M viewers, and was Sunday #1 broadcast drama. I don't understand the drop between 402 and 403? They basically lost all the Frozen gains. 2.6 was the demo of the S3 premiere, and I think the highest they got in S3. Edited October 13, 2014 by Serena Link to comment
Emma October 13, 2014 Share October 13, 2014 Yikes. That's quite the drop off. I expected some but more gradual. 1 Link to comment
FurryFury October 13, 2014 Share October 13, 2014 (edited) You just know some people will write this off due to the previous ep barely featuring Regina. Edited October 13, 2014 by FurryFury Link to comment
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