That's new information to me. I don't think I was ever around for any big bangs. I just got the (possibly erroneous) impression that they were planning weekly updates. I know that Macha is posting the prologue and chapter 1 on Wednesday, so I guess it's not all at once. She has four or five more chapters, if I got it right.
If it was planned for the authors to drop their entire fics at once, I think I can understand the FiCoN upset better. Because reading an entire fic takes dedication. I just couldn't see how one chapter of that fic would affect the reader response to other fics.