I looked on the Razorback Stadium website, and couldn't find if there is a designated 'family zone' which would be free of alcohol (some stadiums have those areas). It would make sense that they would want to sit there, if available.
I am delighted that U of Arkansas paid the visiting team, San Jose State University, $1.5 million to come play. Arkansas expected to beat up SJSU, but instead, lost to them 31-24. SJSU plays in the Mountain West Conference, not a powerhouse conference, but still, it does include BYU and the Air Force Academy, among other colleges.
SJSU has played in 15 'revenue' games since 2010, going 0-14 until the win against Arkansas. They have generated $10.4 million, which has gone into their sports budget. I love the humiliation Arkansas has to feel.