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iRatings and Scheduling


seamusk

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Yeah, for example, EW had a bit more of a negative spin on the ratings.  I don't know; I think it was solid for a premiere and I really don't think it's fair to assume it should retain that much of The Flash's ratings.  Both might be based on comics, but The Flash is way bigger then iZombie, I would think.  And, others could have been like me and switched to Agents of SHIELD live.

 

As usual, I think the upcoming weeks will determine how it fares.  Hopefully, it won't drop to much.  Then again, The CW renewed The 100, which I'm pretty sure loses almost half of Arrow's audience, so, again, I'm not worrying yet.

Edited by thuganomics85
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That EW article is nonsense imo. It talks up Jane and the Virgin, which had much lower premier ratings if I recall correctly. And it currently has 0.5 ratings. 0.9 is a great start, but retention is always key. 

The EW article makes some valid points.  JTV scored a 0.5 behind The Originals which averages a 0.7-0.8 in the demo and never received the promotion that iZombie received from the network.  Additionally, iZombie was given the cushy spot behind The CW's highest rated show (The Flash) and only scored a 0.8 (pretty much what SPN was scoring in it's 10th season, in the same slot).  

 

Is iZombie done for?  No.  Were the premiere ratings outstanding?  No.  I'd say the ratings for iZombie were slightly disappointing for the network but most important is what happens next.  Where does the show settle?  More than likely it will get a 2nd season but when and where it lands on the schedule is questionable.

The problem is more than Rob Thomas is cursed.  To writing brilliant stuff that's loved by a strong passionate minority.  And usually critics.  But to which the general public repeatedly seems immune to.

 

It's not even the venue.  He had the same problem on ABC. Twice.  With the SAME show! (the original Cupid, being totally brilliant, and the remake at least decent).

Maybe he should try Cable networks. This show could fit on Syfy or USA or something. And with Syfy even with low ratings he could at least get 5 seasons out of it. There is also Netflix and Amazon where he'd be guaranteed a full season. That's where most the shows I watch are because of the fact that I know I will at least get 2 seasons of show. Regular networks cancel all the time and made me stop watching their shows unless the premise really interests me. And most of the time I wait until they get picked up for season 2 before watching.  

Edited by Sakura12
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Maybe he should try Cable networks. This show could fit on Syfy or USA or something. And with Syfy even with low ratings he could at least get 5 seasons out of it. There is also Netflix and Amazon where he'd be guaranteed a full season. That's where most the shows I watch are because of the fact that I know I will at least get 2 seasons of show. Regular networks cancel all the time and made me stop watching their shows unless the premise really interests me. And most of the time I wait until they get picked up for season 2 before watching.  

The CW is as close as a network tv station gets to those. But I agree. Network tv shows are too fraught with early cancellations. I do the same thing with some shows. If it seems unlikely to be renewed I won't even give it a shot until it's renewed.

So far no worries - the pilot got very good ratings.

Not really. It didn't get dreadful ones, but they were on the so-so side for a premiere (vs. a later episode after a premiere, where that same number would be a good one--at least for The CW).

 

It's all about how much it retains from that premiere.  Most shows bleed viewers after a premiere, and on the CW its maybe even a bit worse for total viewers, although maybe not so bad for 18-49.

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There is also Netflix and Amazon where he'd be guaranteed a full season.

 

Netflix has a very specific type of show they prefer (award bait mostly, except for the upcoming Marvel stuff). They all are probably good, but I don't think they'd ever pick a Rob Thomas show. Hell, I'm not sure they'd even take a Joss Whedon show.

I'm kinda sad about this fact, too - I just can't bring myself to watch any of their shows because they are all so far outside my interests.

Not really. It didn't get dreadful ones, but they were on the so-so side for a premiere (vs. a later episode after a premiere, where that same number would be a good one--at least for The CW).

 

From this AdAge article:

 

 

According to Nielsen fast national data, the premiere of the CW's "iZombie" scared up 2.34 million viewers in the 9 p.m. time slot, making it the network's second most-watched series debut of the season. (Lead-in "The Flash" bowed on Oct. 7 to a network-record 4.83 million viewers.) With an average 0.9 in the adults 18-49 demo, "iZombie" not only tied the season average of time-slot precursor "Supernatural," but it also beat Fox's "New Girl" and "The Mindy Project" outright.

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I think the fact they are showing comic book shows, that Netflix is trying a wide variety of shows. They are still new to the TV show game and they don't have to stick any certain genre. Hemlock Grove a vampirish/werewolf show won't be winning any awards because that show is wackadoodle.  If Netflix can air that show they can air iZombie. The only shows that got nominations are House of Cards and Orange is the New Black. 

Edited by Sakura12

To be truly safe, I think they should be thinking ahead of time of a way to actually grow the audience, rather than fear an erosion.  Inevitably as you get more and more episodes into a show, people are afraid to jump in--although often there's an opportunity to do so at the beginning of a second season of a critical darling or award winner (or even after a mid-season break--what I'm sure The CW were counting on happening with Jane The Virgin's ratings... which didn't)

 

I dunno. Even though its deliberately quite radically a different show, I wish they could a few more Walking Dead fans. Not because I want this show to be anything like The Walking Dead, but just because even another solid million viewers, even spread across demographics, would help prop the show up a bunch.

 

Not that they were ever that large or loyal a crowd, but drawing in more Buffy and Angel fans would also seem to be a good thing.

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To be truly safe, I think they should be thinking ahead of time of a way to actually grow the audience, rather than fear an erosion.  Inevitably as you get more and more episodes into a show, people are afraid to jump in--although often there's an opportunity to do so at the beginning of a second season of a critical darling or award winner (or even after a mid-season break--what I'm sure The CW were counting on happening with Jane The Virgin's ratings... which didn't)

I agree that I think it would be good if ratings grew. Although it's the CW 's own fault with Jane the virgin. After the award win only the first three episodes and the most recent few were available. I searched CW website, iPad app and Hulu because I was going to try to catch up, but there were like 3 episodes I would have had to pay for. While I'm perfectly aware how to find those episodes, not being able to get free and easy to stream to the TV turned me off so I didn't bother.

The good news is that Hulu (so far) has everything but the most recent episode on free view.  So does CW's website, in fact.

 

The bad news is that so did Jane The Virgin at a comparable point, but when they got around 5-6 episodes is when they started knocking out/expiring certain episodes.

 

If you're going for the short-term iTunes like per episode revenue that's a fine strategy.  But if a network TV show is trying to creep up it's audience they not only need to protect the free view-ability of it for the season, they also need to advertise that that's happening, then push people towards the new broadcast episodes after they catch up.

 

Or once a whole season is done maybe there's a way to leverage that (with Jane The Virgin too). I mean the potential revenue from a Season 1 disc release really isn't that much anymore--at least until a show is gone and then becomes a cult hit in retrospect. Maybe to have some way to grant people a free online Season 1 pass and publicize the show by advertising that as a giveaway in Walmarts or something like that.

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From this Variety article: "And at 9, “iZombie” (0.8/3 in 18-49, 2.0 million viewers overall) is a lock for renewal after rising a tick for its best 18-49 rating since its premiere. And in 18-34, it hit a series high (0.7/3), tying with the NBC comedies and coming within a tenth of “NCIS: New Orleans.”"

 

I don't speak ratingsese, but this sounds like great news.

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Yay! That's really impressive for a midseason replacement show! They really need to renew the show, pronto!

 

Also, what the hell are they showing in Chicago on this frequency all the time, Sakura12?

 

PS Boo, NCIS was adjusted up, so it still hasn't broken that 2.0 barrier. Oh well, there's hope it will by the end of the season.

Edited by FurryFury

From Deadline:

 

Overnight ratings matter little to network executives, but with the upfronts less than a month away, upward and downward movement for bubble shows could influence the ultimate decision on their fate.

 

The CW’s midseason drama iZombie already sealed its renewal last week when it held steady despite having a repeat Flash lead-in. With The Flash back in originals (1.3, even with most recent episode), iZombie (0.8) perked up a tenth to its best delivery since the premiere in both 18-49 and total viewers (1.98 million) while hitting a new high in adults 18-34 (0.7). The Flash and iZombie teamed up to finish No 1 for the night in adults 18-34, tying NBC, which had The Voice.

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There could be just one obstacle to renewal - The CW has already renewed a lot of its shows, so unless they'll do short orders for some of them, relocate Reign to summer or order just 1 pilot or something, there may not be enough timeslots. There is also concern that they may be afraid of being known as a "Comic book show network" (there are already 3 + rumored Flarrow spin-off with Atom and Sara Lance). Still, it's hard to imagine anyone wouldn't renew #3 show on the network with good reviews and growing fanbase.

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