I despise him, too. Awhile back he was pimping another diet book Shred, and told Wendy he was going to shred her. She had just talked about being able to fit into her skinny jeans, in Hot Topics that day. She told him too. I loved it. He shut up.
Intermittent fasting is not a new concept. I think that is what his book is about. I tend to tune him out.