You know what's really sad? So much of this backlash could've been avoided. Not mentioning #AKF when they kickstarted this campaign was bound to piss people off. I thought it was weird and most of my fandom related knowledge comes from reading this thread. It's not difficult to foresee that people invested in #AKF and/or Padalecki were not going to be happy about the lack of acknowledgement on either the creation or RA web pages. Obviously, they didn't have to do it and Padalecki doesn't own mental health issues. But sometimes a little graciousness goes a long way.
I thought it was back on track with the first livestream. But the promotion for the campaign seems to have led to a backlash yet again. From what I can tell, people are upset that the actors are mocking their own tag line with stalking videos. Particularly within the context of a mental health campaign. I don't think it takes a genius to expect that some would think it's hilarious, while others hate it.
I'm hoping the funny videos have run their course and the two will do a serious one talking about the cause because I think it's a shame if a worthy issue is not getting all the funding it deserves due to some people not being able to separate the promotion from the campaign. And that's not to put all the blame on fandom either. Like I said, I think a lot of the backlash could've been avoided and that's on whoever came up with the marketing for #YANA.