Yeah but Food Network brings out the worst in all of their hosts. Take your one gimmick and double-, triple-, quadruple-down on it. Guy and his Flavortown (actually he probably says "THAT'S MONEY!" more often.) Jason? Why, call me a billy goat and slap my hairy tush! I hate Zac on this show, I just can't stand him, but on other programs he's... well, I wouldn't say I like him but he's more tolerable.
Someone at Food Network thinks the key to viewership is giving everyone a catchphrase or an easy-to-digest profile they can fit into. And heck maybe they're right, I dunno.