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S05.E21: Bugs And Bedhead


Lisin
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Energy bars that include protein from crickets; a garage lock to prevent break-ins; a shower cap that fixes ``bedhead''; digital textbook rentals; an update on Fiber Fix.
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I wonder if maybe BedHead would be better marketed in people other countries?  At least for me, I like to shower and wash my hair daily, but when there are times, I didn't have the time, I don't want to fuss with an absorbent shower cap either. 

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MorningHead is destined to be a novelty item that gets snickers from eternal 12 year old boys.

Fiber Fix sounded like it was going to be a Metamucil (sp) type of product.  Turned out to be more like Duct tape.  I'd think the name would be the first thing that the shark would fix. Marketing 101 - don't make your intended consumer struggle to figure out what your product is or what it does.

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I was surprised that Mark Cuban went for the Cricket Bars/Flour and the textbook rental. The guy pushing the Cricket Bars had a great presentation and seemed to have a good business mind, but: crickets. I  don't want to eat crickets. He also invested $200,000 into the textbook guys' business. Mark Cuban seems to be a pretty big risk-taker.

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I think that's exactly what Mark is doing. Rather than looking for safe investments with limited growth, he'll take a long shot at something that could be 100x growth.  We saw it the episode after this one too, when he bought into Rugged Maniacs.  (Though at $1.75m I can't imagine that great a return.)

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