Colton’s season ratings were up, Hannah’s season ratings went up, BiP ratings were up, and apparently this season premiere was up over Colton’s season. So, expect ABC to keep pushing more of these storylines (virgins are interesting, Hannah B is a feminist hero, talking about sex among morons is interesting). They think they’ve figured out the formula, and from a business standpoint it’s hard to argue with their philosophy (which is why I’m not watching these shows anymore, it’s the only thing they’ll “listen” to).
My question is, how are ratings up? Every other “good” show is happy just to stay steady or lose viewers slowly as people have more and more options of stuff to watch. Somehow ABC has tapped into a new viewer demo while keeping all their old viewers?