Eh, I do have a fair amount of experience with food trucks (went to college/grad school in big cities where we had a large food truck "population" nearby) and I still boggle at the prices being charged by the trucks on this show. For a $15 hamburger it better be as good as the high end burger I can get - with fancy fixings like duck fat fries - at a local gastropub. Plus I'm not even getting sit-down wait service, have to stand in line outside, and can't get a nice cold brew to enjoy with it. Something is missing in the equation for me.
Especially as just this weekend I was at a big music festival at a concert venue. There were a couple food trucks parked inside the open air area of the venue, which I'm sure they had to pay a fortune to rent out the space. And they were selling great food cheaper ($12 for a loaded pork bahn mi pita, for instance) than the official concession stands. Outside special events their prices are more in the $6-8 range, which is more in line for what I'm willing to pay for a truck food meal unless it's something exceedingly special.