This will be my last word on the topic, I swear, but I just had to share this with y'all. From Michael Lohan Jr's LinkedIn:
Director Laurentum LLC September 2011 – Present (2 years 8 months) New York, NY Specializing in pairing talent with synergistic opportunities. The historical "model" surrounding celebrity has far evolved from its original foundations.
The environment is clear cut. A given company's goal is for customers to realize the potential of it's product(s); the only way to do so is by increasing product awareness and getting the product directly to a realized demographic.
Laurentum seeks the right opportunities for it's clients by marketing to the ever-expanding field of start-ups as well as the established firms looking to segment the market. What both share in common is the need to garner consumer awareness and direct it towards new marketing initiatives.
www.bylaurentum.com
WHAAAATT??