That's exactly what it is, and it should be no surprise that the concept has become popular thanks to TikTok despite such a concept existing for many years.
And of course, the topic was also used to promote the new show So Help Me Todd which is produced by the father-son duo of Phil and MySonJay. The most interesting part of the whole thing is when they reveal that Todd the slacker ne'er-do-well has an older brother who's the "golden son" of the family (golly gee, does this sound familiar!)
As for the show as a whole, this is the first episode I've seen this season and the promo they aired seems to indicate that this is now officially a discussion show, similar to Donahue or the early seasons of Jerry Springer.