S16.E12: Kiid Coffee; GoodLove Foods; Happy Birdwatcher Birdseed: Remento Memories

[CrazyInAlabama]

New, 3/07/2025

Sharks- Barbara, Mark, Kevin, Lori, Daniel.

 

Kiid Coffee for Kids-A kid-friendly coffee brand with essential nutrients, and no caffeine.  Seeking $ 50,000 for 5%.   They have cacao latte, original latte, and one other flavor.   They sell direct to consumer, and on Amazon.   Margins are good, but not great because of ingredients.  $75,000 in sales since April.  They do videos and Instagram for marketing.   The ‘coffee’ has probiotics, lots of calcium and other nutrients to fill nutritional gaps.  The kid, Ethan, broke both legs from calcium deficiencies.  They sell through three different coffee chains.   Starbucks would be a good partnership.  They want to sell the packets through coffee shops.  

Kevin $50k for 15%. Lori and Mark partner $50k for 20%.  Daniel $50k, 20%.  Ethan, the kid says $50k for 10%.   Daniel says $50k for 20%, and when dad goes full time gives 15% back. 

Deal for $50k, for 15% with Daniel.  

GoodLove Foods- gluten-free pastries, frozen, ready-to-bake. Seeking $150,000 for 5%. Cinnamon rolls, buttermilk biscuits, puff pastry, pizza crust.   I could enjoy the pitch more without the skating back up dancers.  All of the Sharks love the taste.  Egg free, gluten free, soy free, oil free except butter.  Ship directly with dry ice to consumer.  Sales 85% direct-to-consumer.  $350,000 in sales in the last 12 months.  Margins are 75% with shipping 25%.   Customer acquisition is online.  They can’t keep up with demand.   Daniel says tough to sustain their business model.   They have their own facility, and couldn’t find a co-packer.   She calls herself a biscuitologist.    She thinks $500k 2024, and over a million this year.  20% profit 2025.  They do pre-orders, produce quickly for the orders.   Daniel is out.   Barbara is out, for strange reasons, as usual.    Lori asks why she needs a partner, and pitcher says for production.  Kevin is worried about the crowded market space, and the business model, and he’s out.   Mark is out.   Lori is last, offers $150K for 20%, she’ll get the product everywhere.

Lori $150k for 18% and makes the deal

Happy Birdwatcher Birdseed- a personalized bird food mix designed to attract specific birds. Seeking $150,000 for10%. Tailored to your geographic area, delivered to your address, attracts specific birds by zip code from bird watchers.   10 lb box first, plus a specialty smaller package.    Every bag is customized for your area.   $459,000 total sales since 2020. Sales  $360k for 2024, not profitable.    There is a huge market for this, with the home birdfeeder market.   Kevin is out. Mark is out, he says do a generic birdseed bag, and charge extra for the custom blend.  Lori is out.   Barbara will subscribe, but is out.  Daniel questioned if she can scale it up, and he's out. Daniel says she is too early, and needs marketing help.      

No deal. 

Remento Memories Keepsake Book- a book that keeps one's family history alive. Transforms spoken recollections to a book.  Seeking $300,000 for 5%.  Books include stories, photos, and family stories.   Parent and grandparents stories write themselves, they record answers to the questions from the family.   QR code in the stories links to the audio of the story.     Margins are good.  They have a basic price, plus subscription to the QR/data information.   It's a digital product with a physical comliment of the book.  Charlie's dad was on Flight 93, and died in Pennsylvania when seller was 10 years old.   Daniel is in tears, and I love him for that.   His mother had lung cancer, but is in remission.   Sales are $620,000 in sales.  $4.6 million projected in 2025, with $1.25M net profit.     I love Charlie, and his lovely story.   

Charlie owns 70% of the business.  Kevin says 5% isn't enough, and Daniel agrees.  Daniel and Kevin say 15% $300K.  Mark offers $300K for 10%. 

Deal with Mark, $300,000 for 10%, some are advisory shares.

 

 

Update-Gently Soap, deal with Candace Nelson, sold out the same night the show aired.   Sales are booming, 1 million in sales in one year.  Another Google Workspace / Gemini commercial.   On Oprah’s Favorite Things list.  Everyone she knows came together to help her fill the orders.

Edited Yest. at 01:47 PM by CrazyInAlabama

[EtheltoTillie]

Not a bad episode. I am really curious about the gluten free pastries. They were really raving about them. I’m not celiac but I know people who could use these. I’ve had such awful gluten free things 

[eel2178]

23 hours ago, CrazyInAlabama said:

GoodLove Foods- . . .   I could enjoy the pitch more without the skating back up dancers.  

I still can't figure out what the purpose was in having them there.

[eel2178]

23 hours ago, CrazyInAlabama said:

Remento Memories Keepsake Book- . . . Sales are $620,000 in sales.  $4.6 million projected in 2025   

Other than "the Snark Tank effect," how is he expecting to go from 3700units sold to 47,000units sold in just one year?

[eel2178]

On 3/7/2025 at 7:00 PM, CrazyInAlabama said:

GoodLove Foods- gluten-free pastries, frozen, ready-to-bake. Seeking $150,000 for 5%. Cinnamon rolls, buttermilk biscuits, puff pastry, pizza crust. All of the Sharks love the taste.  Egg free, gluten free, soy free, oil free except butter.  Ship directly with dry ice to consumer.  Customer acquisition is online.  They can’t keep up with demand.   Daniel says tough to sustain their business model.   They have their own facility, and couldn’t find a co-packer.   She calls herself a biscuitologist.    She thinks $500k 2024, and over a million this year.  20% profit 2025.  They do pre-orders, produce quickly for the orders.  

How long did she say she'd been in business? I live 11miles from her, and I have never heard of her product. Using the store locater on her website, she only lists one store near me, and it went out of business at least 10years ago. I'm not paying an extra $12 to have it shipped to me just from the other end of the Diagonal Hwy.

Her website also includes 6pages of recipes using her products that add meat, dairy, eggs, sugar, etc. That makes me wonder if what she served on the show had been embellished from its original form just to make it palatable. Are they really just heat and serve?

[bilgistic]

I don't understand the point of Kiid coffee. Old person rant incoming: when I was a kid (1970s-1980s), we didn't drink coffee because it was for grownups. Not everything is for kids or has to be for kids. Imagine that.

[DEL901]

3 hours ago, bilgistic said:

I don't understand the point of Kiid coffee. Old person rant incoming: when I was a kid (1970s-1980s), we didn't drink coffee because it was for grownups. Not everything is for kids or has to be for kids. Imagine that.

I was thinking the same thing.   And this is a premium product, I’d expect, compared to a cup of instant at home…so you get your kid hooked on this “healthier version” and then most of the time would be giving them the less healthy home brew.  

[seacliffsal]

Kiid coffee-said they developed it because the son had a calcium deficiency.  Gee, wouldn't having him drink, I don't know, milk address this issue instead of getting him hooked on coffee drinking at 10 years old?  Are parents not ensuring that their children get the necessary foods for development (and, yes, I know that many/most parents do)?  Also, it so isn't the son's business as he was going to accept Kevin's offer and the dad wanted to 'discuss' it with the son and all I saw was the father telling his son who they were going to accept.  I actually think Kevin was the better shark as his mailing/customer list is full of young families.

The bird feeder was way too expensive.  She would be better off pre-packaging regional bird feed and having customers choose from that rather than personalizing each bag.  I buy 1-2 bags of 10 pound bird seed each month (waste free so I don't always have to clean up empty seed shells) so could never afford her product.

I like the idea of remento but don't know how large a market it is.  Wasn't there a similar product previously?  I think his hook is that AI writes the stories.

[MsVulcan]

During the Kiid Coffee presentation I felt the son was just being exploited for the cuteness factor.  What especially nailed it for me was when he said he wanted a bigger house.  Not a house, but a bigger house.  Not many kids want that over a PS5 or something for kids.  The whole presentation just irritated me.

[Shrek]

1 hour ago, MsVulcan said:

During the Kiid Coffee presentation I felt the son was just being exploited for the cuteness factor.  What especially nailed it for me was when he said he wanted a bigger house.  Not a house, but a bigger house.  Not many kids want that over a PS5 or something for kids.  The whole presentation just irritated me.

Without a doubt the kid was being used to manipulate the sharks but that doesn't annoy me as much as, "we're offering 5% of our company for $50,000", "great, what are your sales so far?", "$75,000 lifetime sales" GTFOH!