I just think Harry and Meghan - especially Harry - seem incredibly naive about the press, given their backgrounds. They often seem to be caught flat-footed and end up coming off as reactionary.
The tabloids suck, to be sure. But that shouldn't be surprising, at this point.
edited to add: Case in point, this Archewell announcement. They know (or should know, or should have people who know) that these things are public record. They know they are subject to huge amounts of scrutiny for everything they do. They know there has been tons of speculation about what their "post-Royal" brand would be. And yet they seem surprised that their new brand name is a story.
The argument could be made that the press should back off and let them go at their own pace. But since when has the press - not just tabloids, but all of them - EVER done that? They should have been ready with what they wanted to say. It's like they either don't have PR people, or aren't listening to them. They seem to think they can just assume that information will only come from them, at their pace and direction. They are celebrities, and clearly want to continue to be. That's just not how it works when you're actively trying to use your fame, whether for good or greed.