The girls are in three camps regarding this board. Some of them read it with glee and (privately) talk with one another about it. Comments from this thread are frequently shared privately between the girls for amusement. The second group reads this board but fears it as much as many of them fear weigh-in, constantly dreading the day their name comes up (as they know the other girls plus the powers that be will read it as well). The third group (which I have been lead to believe is very small) avoid it like the plague -- they just don't want to know.
It's hard for them because, with most reality shows, there are various places on the Internet for fans to talk/vent. For them, all the snark is pretty much concentrated here in one place, making it harder for anyone to really ignore.