I have always thought of the DCC as the one team that people love even though they may follow other football teams. It is as if they are part of the Dallas Cowboy organization, but separate in their own way too. They are definitely original and started the idea of people noticing and following the cheerleaders. I am dating myself here, but I remember them being noticed on a national level in the late 70's early 80's They are marketing geniuses. I happen to love Ezekiel Elliot and Dez Bryant since they helped me finish 2nd in my fantasy league last year!!! While I live in Baltimore right now and love to watch the Ravens cheerleaders, Dallas has the best cheerleaders by far. Their brand is worthy of a case study in grad school! DCC has the best dancers in the league.
As far as hashtags go....any more than 5 is too many.