I have a feeling that roam.com is literally someone sharing their holiday snaps and not really meant for the general public, but okay with the GP stumbling in and having a look. From that standpoint, it's not bad at all. If it were trying to be some other kind of site -- blog, commercial, etc. -- then, yes, it would seem a mess. As it is, it's only marginally worse than what Landon's got going on... for the moment.