I think that the Dallas Cowboys club has showed us who they are, and yet we don't want to believe them.
They boldly demonstrate their core values: Fight, win, be better, do more, work harder, be tough, suck it up, defend the brand, guard the brand, spin the brand, believe in the brand, give everything you are to the brand.
They've demonstrated without apology (and even with a meddling force) what they value in the projection of their DCC image: be attractive, be young, thin, feminine, submissive, fit in but don't blend, be subservient, be loyal, don't tell brand secrets, be precocious to the point of sass appeal, but not to the point of speaking ones truth.
They've demonstrated their leadership styles: Tell it like it is, demand more, don't coddle, don't babysit, obey the rules, insist upon absolutes, yes ma'am.
Nowhere in these values or behaviors is there even the pretense of betterment of people of color, of understanding and compassion, of truth and honesty, of lawful and ethical business practices, of the evolution of women's roles beyond show pony and school marm. They make absolutely no attempt to touch on these things, and unless it suits their brand, they won't. I stopped expecting it ages ago. It's eye candy, but I don't respect them and always chuckle a bit when the truth comes out about their various behind-the-scenes misdeeds.