Different strokes, and all that ... Standard of behavior is one thing--standard of beauty is another. I would hope we've moved beyond having standards of femininity for women in 2018.
I think Kim Dickens was fine as Madison. It was refreshing to see a woman character who didn't emote in the way that society expects of her. She was stoic and closed off--nearly inscrutable. This kind of woman character has been a long time coming. I don't know if her presumed exit was due to the flack Dickens was receiving, but I found her sudden (to the viewer) change in personality disconcerting and disappointing. If she really is gone, it will seem like a defeat.
I must be in the minority, but I have grown to look forward to this show. I find the characters compelling--not admirable, but intriguing. I like the look of the show, especially the contrast with TWD.