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marketdoctor

How Many Fingers Am I Holding Up? The Ratings Thread

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Ratings have not been kind:  according to zap2it, The Slap is coming in the fourth (after The Big Bang Theory/Mom/The Odd Couple, Grey's Anatomy, and American Idol),  

 

Last week, The Slap had 1.1 million viewers in the 18-49 demo, with a 4 share and 5.13 total viewers.

Yesterday, those were 0.8 million, a 3 share and 3.96 million.  

 

It's up against tough competition, and it's a mini-series--but I wouldn't be surprised if they move it to 24 hours later for a Friday burn-off.

 

 

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The move of The Slap to 10pm was not a good ratings move -- it dropped a lot, and in fact got worse ratings than the final aired episode of Allegiance last week.

 

Allegiance last Thursday -- 0.8 18-49 ratings, 3 18-49 share, 3.35 million total viewers

The Slap last night -- 0.6 18-49 ratings, 2 18-49 share, 2.90 million total viewers

 

The Slap managed to lose 60% of its lead-in audience (and that was with The Blacklist hitting a series low)

 

http://tvbythenumbers.zap2it.com/2015/03/13/tv-ratings-thursday-the-blacklist-scandal-the-vampire-diaries-hit-lows-american-idol-slides-reign-flat/374556

 

At this pace, it will be lucky to have all its episodes aired.  Dateline attracted more viewers in the 'The Slap's old 8pm timeslot.

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The move of The Slap to 10pm was not a good ratings move -- it dropped a lot, and in fact got worse ratings than the final aired episode of Allegiance last week.

 

Allegiance last Thursday -- 0.8 18-49 ratings, 3 18-49 share, 3.35 million total viewers

The Slap last night -- 0.6 18-49 ratings, 2 18-49 share, 2.90 million total viewers

 

The Slap managed to lose 60% of its lead-in audience (and that was with The Blacklist hitting a series low)

 

http://tvbythenumbers.zap2it.com/2015/03/13/tv-ratings-thursday-the-blacklist-scandal-the-vampire-diaries-hit-lows-american-idol-slides-reign-flat/374556

 

At this pace, it will be lucky to have all its episodes aired.  Dateline attracted more viewers in the 'The Slap's old 8pm timeslot.

 

I don't think they did it to get ratings. I think they're doing to to just burn them off, get them played and over with.

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