Bravo Ratings

They did film at Mercedes Benz Fashion Week at Lincoln Center last September (the Zang Toi show). In attendance were Ramona, LuAnn and Sonja and Bravo's cameras filmed them back stage as well as them all sitting in the front row and the fashion show as well. Unless that footage is used in next week's finale then it ended up on the cutting room floor, which given the expense to get film permits inside NYFW is surprising that it's not even been used as b-roll. It's those sort of NYC scenes that this season has really lacked.

The ratings for the Season 4 were actually marginally higher (1%) than Season 3 (Bethenny's last) in total viewers although there was a 10% decline in the 18-49 viewer segment. In that fourth season, on average 1.21m viewers aged between 18-49 watched each & every episode on its first run airing and that P18-49 total has now dropped to just 629,421 after 19 episodes of Season 6. Whatever the reasons, RHoNY has now lost almost half of the Season 4 viewers aged in the important ad buyer demographic, and that will have caused a corresponding drop in the ad revenue that Bravo TV receive during its airing. In addition with a reduced audience, RHoNY can't be used to launch new shows as RHOC has done. The freshman seasons of Below Deck, Newlyweds & Southern Charm all had RHOC providing their lead-in audience and all were renewed. Any show which has aired RHoNY in the 10pm has flopped.

The People's Couch is and was getting awful ratings but it's the sister show to the UK's Goggle Box that recently won a BAFTA TV award, which Bravo were hoping they could replicate here, However its ratings have always been bad and the worst came at 9pm last night when it posted its lowest audience to date. See http://bravoratings.com/2013/10/30/peoples-couch-season-1-ratings/

While for existing viewers that would make sense, Bravo can't afford to air repeats of RHoNY in prime time anymore, like it does with Kandi's Wedding as well as with RHOC's Social Edition repeat on Monday's at 8pm, as there's just not enough viewer demand. Bravo, like all other networks need their highest rated shows airing between 8pm & 11pm and when they tried airing a RHoNY repeat at 8pm Tuesday May 9th, only 179,000 people aged 18-49 tuned in to watch. On Monday June 9th the 8pm Social edition of RHOC attracted 312,000 P18-49 and Monday June 16th it had 288,000 P18-49. and that's averaging 66% higher than the last RHoNY repeat.