That guess was as good as mine (better, actually, since I was bewildered and had no guess at all) but--surprise! I found the spot online and it turns out it's for a diabetes drug. (Italics because it makes no sense.) The drug name is Toujeo. (WTF?) Here's the "rationale" (such as it is) for the creation of the "white paper sculpture world" that the woman is walking through: That's about as thin a justification for a campaign theme as I've seen. Yes, the first thing I think of