Have never understood why a company thinks it's good to roast part of their customer base. I'm moderate in most all issues, and even I know that a large percentage of the public accross all political and social spectrums (maybe most people?) have been accused lately of being a conspiracy theorist for one thing or another, and everyone thinks the science is on their side. Why would a business want to mock and alienate such a large part of their clientele.
Maybe their business is getting too big for their own tastes and a trying to pare down their clientele.