Schmee

First time poster, love reading the commercials forums... Anyway, I'm not sure if this commercial is often aired. I think I've seen it maybe 5 times, probably on pluto tv. It's for cotton (the fabric of our lives 🎵) and the narration is something about putting down your phones and telling (or listening?) to stories with friends instead. There's a group of people eating at a restaurant booth and it's a slo-mo pan of them laughing but they're not looking at each other. They seem to be looking to something humorous happening off screen to the right. First, how is this even remotely related to cotton? Second, how does this involve stories? Is there some kind of storytelling forum at a restaurant? Maybe I'm too dense to get it but it leaves me perplexed every time I see the commercial.