I ran that category, it's truly my Cliff Clavin field (I work as an auto industry analyst!)
I was shocked that Subie was a TS as it's the golden automaker right now, with massive sales increases literally every month.
But the lesson here is: don't assume everyone knows what you know. The corollary is: automakers, people don't know nearly as much about your brands as you think or what car guys think. You guys need to figure out why your brands aren't well known.