Number Crunch 'N Munch: The Ratings

heyerchick · April 26, 2014

As Hannibal is a critically acclaimed show with weak ratings, perennially on the bubble, I thought a ratings thread would be useful.

HANNIBAL Season 2 ratings to date
Source: TV By The Numbers http://tvbythenumbers.zap2it.com/?s=live%2B7

L+SD = Live + Same Day 18-49 demo
L+7= Live + 7 Day DVR 18-49 demo

201 KAISEKI 02/28
(18-49 L+SD) 1.1 (18-49 L+7) 1.9 (Rating Increase) +0.8 (% Increase) +73%

202 SAKIZUKI 03/07
(18-49 L+SD) 0.8 (18-49 L+7) 1.4 (Rating Increase) +0.6 (% Increase) +75%

203 HASSUN 03/14
(18-49 L+SD) 0.9 (18-49 L+7) 1.5 (Rating Increase) +0.6 (% Increase) +67%

204 TAKIAWASE 03/21
(18-49 L+SD) 0.9 (18-49 L+7) 1.4 (Rating Increase) +0.5 (% Increase) +56%

205 MUKOZUKE 03/28
(18-49 L+SD) 1.0 (18-49 L+7) 1.6 (Rating Increase) +0.6 (% Increase) +60%

206 FUTAMONO 04/04
(18-49 L+SD) 0.8 (18-49 L+7) 1.4 (Rating Increase) +0.6 (% Increase) +75%

207 YAKIMONO 04/11
(18-49 L+SD) 0.8

208 SU-ZAKANA 04/18
(18-49 L+SD) 0.9

209 SHIIZAKANA 04/25
(18-49 L+SD) 1.0

Slovenly Muse · April 27, 2014

Thanks so much! I was just thinking it had been awhile since I'd seen any data on the ratings. Are you a mind reader, or just a genius? :)

heyerchick · April 30, 2014

HANNIBAL Season 2 ratings to date
Source: TV By The Numbers http://tvbythenumbers.zap2it.com/?s=live%2B7

L+SD = Live + Same Day 18-49 demo
L+7 = Live + 7 Day DVR 18-49 demo

201 KAISEKI 02/28
(18-49 L+SD) 1.1 (18-49 L+7) 1.9 (Rating Increase) +0.8 (% Increase) +73%

202 SAKIZUKI 03/07
(18-49 L+SD) 0.8 (18-49 L+7) 1.4 (Rating Increase) +0.6 (% Increase) +75%

203 HASSUN 03/14
(18-49 L+SD) 0.9 (18-49 L+7) 1.5 (Rating Increase) +0.6 (% Increase) +67%

204 TAKIAWASE 03/21
(18-49 L+SD) 0.9 (18-49 L+7) 1.4 (Rating Increase) +0.5 (% Increase) +56%

205 MUKOZUKE 03/28
(18-49 L+SD) 1.0 (18-49 L+7) 1.6 (Rating Increase) +0.6 (% Increase) +60%

206 FUTAMONO 04/04
(18-49 L+SD) 0.8 (18-49 L+7) 1.4 (Rating Increase) +0.6 (% Increase) +75%

207 YAKIMONO 04/11
(18-49 L+SD) 0.7 (18-49 L+7) 1.3 (Rating Increase) +0.6 (% Increase) +86%

208 SU-ZAKANA 04/18
(18-49 L+SD) 0.9

209 SHIIZAKANA 04/25
(18-49 L+SD) 1.0

heyerchick · April 30, 2014

Zap2It's TV By The Numbers: NBC Predictions: 'Community' & 'Hannibal' Are Likely To Be Renewed, 'Dracula' Is Likely To Be Canceled

The (Cancellation Bear) bear figures that Community will be kept for another short season in 2014-15 to take the timeslot of another failed freshman sitcom. Similarly, if Hannibal was renewed last season with its low ratings relative to other NBC shows because of it's cheapness to NBC, the bear figures that it can be renewed again. And while the bear thinks that Dracula might be in a similar situation as Hannibal, he's making the guess that NBC will only renew one of them. The completely unconfirmed report in an Irish newspaper of a second season for Dracula notwithstanding.

heyerchick · May 1, 2014

Digital Spy: Exclusive: Hannibal season 3: Bryan Fuller "very confident" about renewal chances

Bryan Fuller has revealed that he is "very confident" that Hannibal will be renewed for a third season.

"I hear very positive things," Fuller told Digital Spy. "All of the creatives at NBC are so supportive of the show and want it back, and the schedules and salespeople are like, 'It's a new show, get rid of it'. We are banking on the creative people winning out over the salespeople.

"The ratings are not anything to jump up and down about, but the critical acclaim is great, and we're sort of a prestige project for the network, so we're hoping that's enough, like it was last year. There have been indications that it will be."

Fuller also revealed that he and his co-producers have considered alternative options for producing the third season, should NBC fail to renew the show.

heyerchick · May 2, 2014

The AV Club: Will fear of TV cancelations become a thing of the past?

Extracts from the article which relate to Hannibal:

Consider three shows: ABC’s Trophy Wife, Fox’s Enlisted, and NBC’s Hannibal. Though the three could not be any more different in subject matter or premises, they share one major thing: Their ratings are disastrous enough that even a season ago, they would have been marked for swift, brutal cancelation. And yet as we head into renewal and cancelation season, all three have varying degrees of hope for renewal, even though their numbers would argue anything but.

Finally, Hannibal ping-pongs between numbers in its Friday night slot, but it’s usually below a 1.0, too. Those are all terrible performances, and cancelation would be justified.

But in a TV landscape where Nielsen ratings are increasingly less important to network decision-making, we may be reaching a key point, a time when viewer passion and other hard-to-measure metrics may be just as important to renewal as raw data.

The most obvious changes are the invention of the DVR and the increasing willingness of networks—even staid old CBS (which renewed the low-rated-for-CBS Good Wife early yet again)—to take long-range ratings data (including DVR numbers) into consideration for renewals.

Yet DVRs—and online streaming—can’t account for all of these changes, for the fact that even the biggest networks are more and more interested in keeping around marginal-to-terrible performers if they attract even the slightest amount of buzz, critical or otherwise...What’s happening is that TV shows increasingly are seen less as immediate performers and more as long-term assets. The rise of Netflix, Hulu, and Amazon Prime in the world of TV has proven to be comparable to the rise of DVD in the world of film. It’s pumping ridiculous amounts of money, even for catalog items, into the fragile network economy. Network TV may no longer occupy the center of the broadcast universe, but it doesn’t need to. A good show, a show that people will want to binge-watch, can pop up anywhere, and the potential upside for it, even if it tanks in its first run, is enormous.

And just how much of Hannibal’s budget is NBC responsible for? Is it small enough that the network can reliably say it doesn’t care about the ratings so long as critical acclaim rolls in? Could the network pull a Breaking Bad strategy, hoping that the show grows slowly into a real player thanks to streaming options, finally breaking out when it’s time for Hannibal Lecter to go down once and for all?

Cranberry · May 2, 2014

That article was very interesting; thanks for that! It's nice to see that the industry is (finally) changing a bit. I remember thinking that Nielsen ratings were practically useless back when I was in high school (15 years ago now).

lulee · May 3, 2014

Is there any info on how popular the show is outside the US? I know when TVGuide did a poll about shows on the "bubble" for renewal, there were more than a few comments from posters self-identifying as Russian or with Cyrillic letters in their username, and those Korean promos make it seem like Hannibal's an exciting show over there.

heyerchick · May 3, 2014

DeLaurentiis Co ‏@DeLaurentiisCo 2h
Ratings up again. More info to come. http://tvbythenumbers.zap2it.com/2014/05/03/tv-ratings-friday-hannibal-grimm-unforgettable-blue-bloods-up-shark-tank-hits-high-hart-of-dixie-down/259949/ … #Hannibal

DeLaurentiis Co ‏@DeLaurentiisCo 2h
They're calling it another 22% increase over last week's ratings! Nice!!!! http://tvbythenumbers.zap2it.com/2014/05/03/tv-ratings-friday-hannibal-grimm-unforgettable-blue-bloods-up-shark-tank-hits-high-hart-of-dixie-down/259949/ … #Hannibal

Hannibal got a 1.1 in the 18-49 demo.

jeansheridan · May 4, 2014

I think being on a network is hurting it AMC or FX or even Showtime would suit it better. I have guy friends who won't watch because they think they know the story and it isn't graphic/scary enough. And not enough hot girls. Although Breaking Bad lacked hot women too. Not that kind of show.

DittyDotDot · May 4, 2014

I think it's probably a whacky fit for any network...although, AMC might be the best. It's really a show in a class of it's own and doesn't fit any demographic well and I don't think it will matter where it ends up, I tend to think it will never draw huge numbers. It's not that kind of show. In this day and age of DVRs and online streaming and such, does it really matter where it's broadcast from, people will find it either way if they want to watch it.

jeansheridan · May 4, 2014

My only issue is that I want at least a season 3! I'm not quite ready to quit this show. And I think the cable networks are more patient. Although I'm not sure what NBC has to lose. I've never understood all of the economics of television. Seems to me that all the PR they do only really pays off by season 2. By mid-Season 2 a show has probably resonated with the public in some manner. They know it exists. And if the show is good, then seasons three and four should be the sweet spot for making back money. The PR doesn't need to be quite as expensive and aggressive because we already know the show and its actors and so on. And I just think the expense of getting another production into place and up to full steam would be more than canceling a good and most likely efficient show. Although those food scenes must be costly!

heyerchick · May 5, 2014

TV By The Numbers press note, 2nd May:

“Hannibal” (1.1/4 in 18-49, 2.8 million viewers overall from 10:01-11 p.m. ET) is currently delivering its highest 18-49 rating since its season premiere on Feb. 28, which also earned a 1.1, and is currently up +22% week to week (with a 1.1 rating vs. a 0.9), pending updates. In adults 25-54, it’s the top “Hannibal” (1.2 rating) since March 28. In the time period, “Hannibal” is currently #1 among ABC, CBS and NBC in men 18-34 (with a 0.7 rating), pending updates. L+7 Time-Shifting: “Hannibal” originals are growing this season by +71% in adults 18-49 when going from the show’s L+SD results to L+7 (to a 1.49 from a 0.87) and increasing by 1.3 million persons in total viewers (3.9 million vs. 2.6 million).