I will take this one step further.
I am extremely annoyed at how pervasive the word "shame" has become thanks to social media (also the words narcissist and sociopath). IMO, these terms have become so widely used, and applied in so many different situations, they are almost meaningless. If not entirely meaningless, then at least completely non-specific.
Also, it wasn't until the past few years (mainly through social media) that I ever heard a phrase like "he shamed me" or "stop shaming me."
I always thought of shame as an internal emotion, a feeling one has about oneself. There is healthy shame, when you realize (or someone points out) that you did something you shouldn't, and unhealthy shame, when you are too critical of yourself. Its internal. If someone calls me ugly, I might feel bad about myself, I might feel ashamed. This sense of shame might be triggered from something external, but its an internal experience.
But we now have thousands of people screaming "you're shaming me!!!!!!" any time another person says something to them they don't like. The word shame no longer just means an internal experience, its become a behavior. Why don't folks say, "you're critising me" or "you're judging me" or "you're putting me down" .... its as if that isn't "bad" enough, so they have to use the word SHAME because it makes it all sound sooo much worse - like, how dare someone SHAME another person. Oh, the horror!
Maybe its just laziness, and its easier to lump behaviors such as judging, criticizing, name-calling, putting down, and disagreeing into one simple word- shame, and then just use it when referring to those different behaviors. Maybe because everyone is typing on smart phones its just easier to lump all those long words into a short one.
I think that may be part of why this has happened. But I also think there is a lot of ignorance and lack of critical thinking mixed in as well. These terms have become trendy, and used by people who rely on self-help memes on instagram to cope with their lives rather than go to therapy.
Even if you couldn't afford therapy, you used to have to actually read a self-help book to learn these terms. But we now have a generation of people whose only exposure to these concepts is through social media memes. I think that is the root of the issue.