This one was really funny in exactly the way I like. To me, the best part was when Jughead's teacher told him 10 pages of thinly-veiled autobiography about how much he hates his classmates wouldn't help him and he was like, "Joke's on you -- it'll be more than 10 pages!"
I went to creative writing school and that scene felt very true to me.
In all seriousness, though, when he forfeited the duel with Brett last week, I thought that meant he was already quitting the secret society and renouncing the book contract and that that was the point of the gesture and his snappy statements about how he didn't want to be part of their dumb rich kid club. But now, this week, he's surprised that he's getting kicked off both things? I honestly don't understand.
I think the idea is that the school, as a whole, runs the Baxter Brothers empire to keep itself afloat, and they do that by scouting the outside world for vulnerable, talented youth, and then recruiting them and stealing their ideas. So, they read Jughead's story, and they were like, "He's our next victim," and they brought him into the school and set him up to win a "contest" to get the contract, which he then didn't read but which said any ideas he submitted were their IP, and then he wrote an okay book and they made up a reason to reject it so they could steal the core idea and have their own people (the rich students) re-work it without giving him credit or money. They wanted to get the Blackhood IP from him, too, but he wouldn't submit it, and then he'd outlived his usefulness because he and his girlfriend kept asking questions, so they made up another reason to terminate the contract and get rid of him.
So, basically, everyone was in on it from the beginning and the stuff about having a rivalry with Brett was mostly just theatre while they were fattening him up to steal his ideas.
I'm also enjoying that. I think having Veronica drunk all the time is making her give a bigger, louder, more exaggerated performance, and I'm here for it.
Also, you know what? If a teen runs an illegal booze empire, I feel like it makes sense that she has a drinking problem.
I like that this show is keeping me guessing every week about what's going on. Currently, my guess is that maybe that second trigger word makes Betty black out but not attack anyone, so the preppies took advantage of it to make her think she attacked Jughead when she didn't.
I don't know how that fits with Jughead's plan, But, perhaps he told her the plan during the blackout period, so she doesn't remember that he's faking his death? IDK. Still interested to fined out, though.
At first, I was taken aback that Archie asked if he could walk across the stage anyway, even though he wasn't graduating, but then, with the additional context that he just needs to take some classes over the summer and graduate in the fall, it made more sense.