First off,
There is no way that Marcus put 2 million into this business, where did that figure come from? This business needed nothing essentially (other than them incorporating and basic office space expenses) Surely Marcus would only fund a purchase order when they did finally get one from T mobile. He himself says "this business is finished" if they don't get the T mobile order.
Secondly, How could anyone think that this product priced at $40 would sell lots of units? Not many people would be interested in paying that due to all the competition and why would this group of seemingly smart people price it at that? Maybe its just a T mobile scam as they asked for 300,000 up front for their "space" after nothing sold.
Its October 2019 now and I see the shopeverkin.com site is down and social media dead, so i guess we can say this business failed? thecasery site is still up, with what looks like an extremely small range of choice now.
This was a very peculiar episode as It makes you feel Marcus clearly had T mobile, MLB and other licencing plays lined up, as well as a possible hint of the 2 leaving thecasery before he even entertained this business idea in the first place. After all Marcus is all about margins and a clear business plan. Big orders or nothing. He leveraged their complete knowledge of the space, lined up deals, took a calculated gamble, then unfortunately it looks like they didnt come up with good enough designs or price points to pull it off(
