Interesting article. But where QVC has the advantage is being on TV - TV is easier to thrown on in the background while you do other things. Laptops, phones, etc. aren't.
I used to throw QVC on as background noise for my office. I've worked at home since 2002 so I liked the sound of voices (I'd keep volume low enough to hear but too low to make out what people were saying). But since my wife started working from home because of the Rona, I can talk to an actual human being instead. And, to be honest, its probably not great for our romantic life if she sees my alone in a room with QVC play