Here's what I found about the "challenge accepted" trend. Since this came from the internet 🤨 who knows what the "true" intent is until the person that originated speaks up.
A new viral Instagram challenge is encouraging women to share black and white selfies on their social media accounts.
The new trend, referred to as “Challenge Accepted” or the “Women Supporting Women Challenge,” invites women to share a simple black and white photo of themselves.
Already, celebrities such as Reese Witherspoon, Olivia Wilde and Naomi Watts have taken part.
But what is it about, exactly? Here's what you need to know...
What is the #ChallengeAccepted trend?
In a bid to share positivity and encourage female empowerment during the challenging time of the pandemic, women have been posting black and white selfies and tagging their friends to do the same - often penning heartfelt captions about strength and solidarity.
A public relations and influencer marketing manager for social media marketing firm Later told the New York Times that the new trend may have been sparked by US Representative Alexandra Ocasio-Cortez, after she spoke out against sexist comments made against her by US Representative Ted Yoho.
The powerful video triggered a wave of posts about female empowerment and feminism, which some have suggested may have also sparked the new challenge.
Some connected the challenge to another intended to spread awareness of violence against women happening in Turkey. On Twitter, a post circulated claiming the challenge was started by Turkish women to raise awareness for femicide after the murder of Pınar Gültekin. However, others dispute this and say while women were sharing black and white photos, it was not as part of this challenge. Instead, the accompanying hashtags were said to translate to "say no to violence against women" and "enforce the Istanbul Treaty," which protects women's rights.