Jughead's line this week about how Kevin and Veronica are people he would've shunned a few weeks ago made me wonder about how much Jughead would avoid Betty if he knew Kevin was hanging out with her too. I'm probably overthinking it, but the initial set up made it seem like Kevin and Betty were close friends, and he doesn't exactly seem new in town. And yet Jughead doesn't consider him a friend (which I can understand since they swapped Kevin's comics personality for something more stereotypical that this Jughead wouldn't really get along with), and I guess would avoid him if he could help it. That and his "Oh, it's Kevin" line, lol.