I'm thinking of at least eight friends of mine who were casual but warm fans of figure skating, absolutely would have followed the figure skating season, absolutely would have been aware of when the World Championships were on and happily watched them, but are now completely unaware of when events take place. It didn't even occur to me to ask any of my friends if they saw any of the WC. I know I would have been greeted with a slightly blank look and, "Oh, right, ice skating. I really like ice skating. When is it on?"