The coverage of the Petito case is important for their family and to keep national coverage on the missing boyfriend, but make no mistake, Phil is exploiting them. This case has coverage on every channel, every social media platform, every everything. The trillion other missing people don't. So while yes, it is continuing to help this family, to say that Phil isn't doing this for his financial gain is extremely naive. Why not help another missing person then? Oh wait, because the cases won't get him as many viewers.