If I had to guess, the mixing spoon "i" is a reference to the fact that before their product, people would have to mix their own...flax seed gel??? (I have hair that is straw strait...I wan't really paying attention)....before the CurlMix product.
Regarding the potential for the toga cover up thing (again...not really paying attention)...I understand the appeal of the toga for people who don't want to undress and bare all, but as I understood it, in a mud run, the parts that needed to be really cleaned were those not covered by clothes, so getting undressed and hosing off your exposed arms, legs and head while covering your torso made sense. Then dress again in clean clothes and you feel like a new person. But in a nursing home, the toga kind of makes actually washing one's torso more difficult than getting naked. It just doesn't actually seem like a practical option for nursing homes.
Eh, I'd bake treats for my dogs. But maybe just once a year. As a Christmas present/reward for putting up with the sweaters I'd put him in. But I believe that, present company excluded, if people were committed enough to bake for their dogs, they would want to mix it themselves. It seems like a really small market segment of people who are interested in baking dog treats, but not that interested in doing so from scratch.