Maybe I'm a horrible, unfeeling person (...or maybe it's because I'm a Trekkie), but this commercial gets on my nerves.
In a similar vein to the 'some people just shouldn't have pets' discussion a few pages back, but in reverse - if your only motivation for getting a dog is because it's Star Wars-themed, that's not an auspicious beginning for a living creature you're going to share your home with.
And if, giving the kid and his dad the benefit of the doubt, they actually did their homework and concluded that a small-breed dog would be a good fit for them and made preparations to adopt one, upon finding out that the specific dog they were after had gotten a family already, a reasonable next step would be to look at other small dogs, not jump to a cat because it's also fucking Star Wars-themed, despite a cat being an entirely different type of pet with its own requirements, benefits, and drawbacks.
I can't look at this commercial as harmless fun because, like breeds getting more popular when they're featured in a movie, this kind of behavior gets real animals hurt. Pets are not impulse buys. Gahhhhh.