I get that this is entertainment and doesn't reflect how Lemonis or anyone else conducts business, and I'm okay with that. I'm sure the producers knew they were dealing with lowlife scammers 24 hours into their introduction to the charming Swanson family, but they needed to fill an hour. Hence all the dumb conversations about the BMW, as if a leased 3 series was meaningful in light of everything else that was going on. What I don't get is why the family chose to participate in the show. Surely they knew their business couldn't withstand the most cursory review, and no investment was ever going to happen. And now their entire community knows they are guilty of insurance fraud and deceptive business practices. Who would even trust their labeling of fish at this point? Fairfield is a small town. There's not a resident who hadn't seen or heard about the Swansons true nature by this morning. I certainly wouldn't do business with a bunch of thieves, and I doubt many others will either, so what was the point if the whole exercise? It's a shame--I remember when the store was a reliable place to get good fish and good service. The founder must be rolling in his grave.