jeromanomic

I just read this: http://www.finance-guy.net/articles/reality-tv-the-ideal-vehicle-for-marketing/11/8/2014 It raises some interesting points, the show is definitely a great platform for promoting personal products. What do you guys think about the Gorgas move into document destruction? That scene was a little strange, I kind of felt like Joe had been conned out of a lot of money for a concept nobody ever knew they wanted :) Does anyone know what the business actually does?